S4E12: Don Peppers - How Extreme Trust is Changing the CX Game

Voices of CX

English - November 04, 2019 21:00 - 29 minutes - 27 MB - ★★★★★ - 22 ratings
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Previous Episode: S4E11: Ted Wright - Word of Mouth: the Stone Age Marketing that Still Works

Next Episode: S4E13: Sangram Vajre - Boost Your Win Rate with Account Based Marketing

Don Peppers is a bestselling author, blogger, and widely acclaimed keynote speaker, and global CX authority. A marketing futurist and accomplished trendspotter, Peppers has educated and motivated audiences worldwide with presentations and workshops focused on how businesses can compete in a dynamic, technologically fast-moving world.

His latest book, Customer Experience: What, How and Why Now, provides insights and how-to recommendations for building and maintaining a truly customer-centric business. Don claims to be the only rocket scientist in the advertising industry, with a BS in Astronomical Engineering. He also has a Masters in Public Affairs from Princeton University's Woodrow Wilson School.

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Follow Don Peppers on LinkedIn: www.linkedin.com/
Follow Don Peppers on Twitter: @DonPeppers

Buy "Customer Experience: What, How and Why Now" here: https://www.amazon.com/Customer-Experience-What-How-Why/dp/1483560155