S3 E3: Matt Dixon - Why Reducing Effort Is The Secret to Retention

Voices of CX

English - April 08, 2019 17:01 - 30 minutes - 28.1 MB - ★★★★★ - 22 ratings
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Previous Episode: Professor Marcus Cunha Jr - Leading the World's Best Marketing Research Program - S3E2

Next Episode: Diane Magers - How the CXPA Created a Collaborative CX Community - S3E4

Matt Dixon is the co-author of The Challenger Sale, The Challenger Customer and The Effortless Experience--the book that launched Customer Effort Score (CES). He is also a frequent contributor to Harvard Business Review, and experienced advisor to senior executives on sales, service and customer experience.

Matt is curently Chief Product and Research Officer at Tethr, an Austin based company that provides an AI-powered communications intelligence platform that listens to, accurately transcribes and analyzes phone conversations, chat interactions and other asynchronous messaging in real-time, giving companies searchable, actionable insights that they can use to improve customer experience, sales, marketing, communications, product, service and compliance.

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Follow Matt Dixon on LinkedIn: www.linkedin.com/in/matthewxdixon/
Follow Matt Dixon on Twitter: @matthewxdixon

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Follow Mary Drumond on Twitter: @drumondmary