S3 E2: Professor Marcus Cunha Jr - Leading the World's Best Marketing Research Program

Voices of CX

English - April 01, 2019 14:31 - 25 minutes - 23.5 MB - ★★★★★ - 22 ratings
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Previous Episode: Jay Baer - Creating Word of Mouth Advertising with Talk-Triggers - S3E1

Next Episode: Matt Dixon - Why Reducing Effort Is The Secret to Retention - S3E3

Professor Marcus Cunha Jr is the director of the Master of Marketing Research program (MRR) at UGA. It is the first and most successful program of this nature (first class graduated in '81 and a network of 640+ alums). Its students are highly sought after with an employement rate of 100%. The 2017 GRIT report (Greenbook Research Industry Trends) showed that the UGA MMR is recalled three times as often as all the other programs combined.

Professor Cunha holds a Ph.D in Marketing and Consumer Behavior from the University of Florida. Before coming to Terry College of Business at UGA, he previously lectured at the University of Florida, the University of Washington and the Goizueta Business School at Emory University.

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