Robbie Kellman Baxter - Creating Highly Personalized Membership Experiences - S7E3

Robbie Kellman Baxter is a consultant, author and speaker. She is also the author of The Membership Economy and The Forever Transaction, and hosts the podcast Subscription Stories. Robbie has more than 20 years of experience providing strategic business advice to major organizations, including Netflix, Fitbit, Microsoft and Consumer Reports. She has been focused on subscription and growth strategies for the past decade. Baxter has been featured in the Wall Street Journal and on CNN. She earned her MBA from the Stanford GSB, and graduated with honors from Harvard College.
Access the transcript on our blog at https://voicesofcx.com/creating-highly-personalized-membership-experiences-robbie-kellman-baxter/?utm_source=soundcloud&utm_medium=description

You can find more about Robbie on her website https://robbiekellmanbaxter.com/

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The Voices of CX Podcast is a podcast that covers all things business strategies, customer decision insight, empathetic leadership practices, and tips for sustainable profitability. With a little bit of geeking out on behavioral science, A.I. and other innovation sprinkled in here and there. The guests span multiple industries, but all of them have years of experience to bring to the table.