Peter Fader - When Customers Don’t Matter - S1E6

Voices of CX

English - June 04, 2018 12:12 - 29 minutes - 26.8 MB - ★★★★★ - 22 ratings
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Previous Episode: S1 E5: Tamara Gaffney - How Adobe is Shaping Customer Experience

Next Episode: Rachael McBrearty - Designing a Customer Experience System - S1E7

Hear from marketing trailblazer, Peter Fader, Professor of Marketing at The Wharton School of University of Pennsylvania and author of Customer Centricity, share why not all customers deserve the same attention. He will discuss the real meaning of customer centricity and how companies can profit more by focusing on the right customers at the right time to get the right results.

Access the transcript on our blog at https://voicesofcx.com/when-customers-dont-matter-peter-fader/?utm_source=soundcloud&utm_medium=description

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