Patricia Houston - Stop Shifting the Burden to Your Customers - S5E3

Voices of CX

English - April 06, 2020 13:00 - 39 minutes - 36 MB - ★★★★★ - 22 ratings
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Previous Episode: Rob Markey - Are You Undervaluing Your Customers? - S5E2

Next Episode: Chris Strub - How to Leverage a One-Post Social Media Strategy - S5E4

Patricia (Tricia) Houston is an award-winning marketing research expert, experiential marketing aficionado, and visionary entrepreneur. She founded MMR LIVE Experience Design to help brands and agencies create better emotional connections with their audiences. Under Tricia's leadership, the team at MMR LIVE blends experiential marketing, research, and operational know-how into one integrated ethos. This next-gen approach is transforming innovation and organizational change to create #ExperienceBuilt brands.

A UGA Master of Marketing Research grad (’09), Tricia serves on the executive committee of the Family Promise North Fulton/Dekalb board, is the 2020 President of the SE Chapter of the Insights Association, and an avid support of WIRe (Women in Research).

Access the transcript on our blog at https://voicesofcx.com/stop-shifting-the-burden-to-your-customers-patricia-houston/?utm_source=soundcloud&utm_medium=description

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