Caroline Buck - Bringing Customer Centricity to Pet Food - S8E10

On this week's episode, we talked to Caroline Buck about her unlikely journey from the world of UX and brand marketing to direct-to-consumer pet food.

🟠About Caroline Buck
Caroline is the co-founder and chief marketing officer at Petaluma, a sustainable dog nutrition company. Caroline’s background is predominantly in product marketing, business development, and growth marketing. Most recently, Caroline was VP of Marketing at Mexico-based software services company Wizeline, which she helped scale from 200 people to over 1,200 people in three years. Prior to Wizeline, Caroline was a Product Marketer at Yahoo! in the advertising technology product team. Caroline’s background of leading and building teams, creating differentiated brand positioning, and sales/business development, provides a broad set of tools for growing Petaluma. Caroline graduated from Dartmouth College.

🟠Connect with Caroline Buck
Follow Caroline Buck on LinkedIn: https://www.linkedin.com/in/carolinebuck1/
Follow Caroline Buck on Twitter: https://twitter.com/carolinebuck_sf?lang=en

Follow Petaluma on LinkedIn: https://www.linkedin.com/company/petaluma/
Follow Petaluma on Twitter: https://twitter.com/feedpetaluma

🟠Would you like to read the full interview? Access the transcript on our blog at https://voicesofcx.com/bringing-customer-centricity-to-dog-food-caroline-buck/?utm_source=soundcloud&utm_medium=description

🟠Connect with the Voices of CX
Follow Worthix on LinkedIn https://www.linkedin.com/company/worthix
And Follow Worthix on Twitter: @worthix
Follow Mary Drumond on LinkedIn https://www.linkedin.com/in/marydrumond/
And Follow Mary Drumond on Twitter: @drumondmary

🟠About Voices of CX Podcast
The Voices of CX Podcast is a podcast that covers all things business strategies, customer decision insight, empathetic leadership practices, and tips for sustainable profitability. With a little bit of geeking out on behavioral science, A.I. and other innovation sprinkled in here and there. The guests span multiple industries, but all of them have years of experience to bring to the table.

📩Got something to say about CX or want to be featured on the show? Let us know! Email the Producer ([email protected]).