Join us in this episode of 'Ready Set Goal' as host Sophie explores the inspiring journey of Helene Auramo, founder of the Slush tech event in Helsinki. Helene shares her entrepreneurial experience, from co-founding various organizations to leading her current startup. Delving into the inception of Slush in 2008, Helene unveils the vision that guided its evolution into a global phenomenon. Discover the unconventional goal-setting strategies that fueled Slush's success and gain valuable insights on effective teamwork and communication. Whether you're a startup enthusiast or a seasoned entrepreneur, this episode offers a compelling narrative on building and sustaining excellence in the tech event landscape.