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13. Sangram Vajre about what makes a Chief Marketing Officer successful
Ready Set Goal
English - December 15, 2021 14:29 - 37 minutes - 51 MBCareers Business Management Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 12. Bjorn Radde about how to enter the German market
Next Episode: 14. Siri Chilazi about equality and inclusion
In this episode I get the opportunity to talk to marketing guru Sangram Vajre. He has launched a book called MOVE that is one of the best selling business books at the moment. It is a go to market framework that all businesses that wants to launch it´s products successfully could and should use. He is also passionate about marketing and today we will talk about being a CMO and what to focus on to be successful. What should a CMO report on and what should a successful CMO/CEO relationship look like? Fasten your seatbelts.