302: Rules of Persuasion with Carlos A. Alvarenga
Voice of Influence
English - March 05, 2024 08:43 - 54 minutes - 74.2 MB - ★★★★★ - 54 ratingsManagement Business Marketing thoughtleader buyin changemanagement communication customerexperience leader manager message strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Do you want to be a thoughtful, effective communicator? In his latest book, Carlos A Alvarenga illuminates insights from research and classical writings to outline The Rules of Persuasion. On today's episode Carlos and Andrea discuss the chemistry between communicators and their audience that leads to people taking action on a message. They also explore differences between coercion and persuasion, and sentimentality and authentic emotion.
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