162: How to Cut the Jargon and Speak Clearly with Wes Gay

Wes Gay is a writer, entrepreneur, and marketing consultant. He is a StoryBrand Certified Copywriter and Guide, helping businesses clarify their marketing message and strengthen their position in the marketplace.

While this is Wes’ second appearance on the Voice of Influence podcast, he and I originally connected because I was looking for help with my own marketing efforts.

In this episode, Wes and I discuss what the “curse of knowledge” is and why all experts should be aware of it, why every expert needs to have empathy when it comes to their audience if they want their marketing efforts to truly resonate with them, the importance of giving yourself time and space to think, why it’s crucial that you’re empowering your audience rather than talking down to them, why you want to be as specific as possible when it comes to who the audience you’re trying to reach, the value of creating one central idea you want to communicate, his tips for determining what the central idea should be, his take on how Dr. Fauci handled the topic of facemasks in the recent pandemic, why you should have a clear villain in the stories you share with your audience, and more.

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