161: Simplifying Your Expertise So People Care
Voice of Influence
English - October 06, 2020 08:30 - 22 minutes - 20.6 MB - ★★★★★ - 54 ratingsManagement Business Marketing leader manager thoughtleader buyin changemanagement communication customerexperience message strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Starting today and continuing over the next few weeks, we’ll be diving deeper into how to communicate more simply so you message doesn’t get lost.
In this episode, Rosanne and I discuss how her son’s passion for fish is a perfect example of the importance of speaking to your potential customers in a way that will resonate with them, why we as experts need to realize that we’ll always care more about the subject matter than our clients and customers, why we need to know our target audience very well before we communicate with them, the value of shifting your marketing mindset from how you can get someone to purchase you offering to wanting to share something that can really help others, the questions you can ask yourself to see if you’re in need of a marketing or communication shift, how my free course can help you get clarity of these types of communication topics, and more.
Learn about how our Team Performance System and Personal Brand Strategy can Help You Serve Well and Sell More at www.voiceofinfluence.net Read the transcript here: https://www.voiceofinfluence.net/161 Give and receive feedback that makes a difference! Register for our 20 minute Deep Impact Method video course here: www.voiceofinfluence.net/deepimpact