Episode 43 - Marketing In The Social Era

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This weeks VO School Podcast doesn’t contain a lot of VO chat, but we do discuss something that affects all voiceover actors - the future of advertising!

In the week that SAG-AFTRA presents it’s new look commercial contract it seems fitting that we discuss modern marketing methods and how this will affect voice actors.

The title of this weeks episode is ‘Marketing in the Social Era’, which is lovingly stolen from the website of ‘Truly’ a company who’s goal is to deliver Insights-driven strategies for the digital era. Truly CEO Tara Hunt and COO Carlos Pacheco join me on the podcast!

Tara Hunt has over 19 years experience in market research and strategy on both client and agency side. She is an author of one of the first books published internationally on how the social web is changing marketing [The Whuffie Factor: 2009]. She’s been quoted in dozens books and articles, spoken at over 150 conferences, was named one of 2013's Entrepreneurial Women to Watch by Entrepreneur Magazine, and one of the Most Influential Women in Technology in Fast Company.

Carlos Pacheco has over 17 years experience in marketing optimization, audience development, and paid media strategy. He spent the first 13 years of his career on the agency side at Cossette and Touché! Media working on national brand campaigns.