Visual Storytelling Today
76 episodes - English - Latest episode: 3 months ago - ★★★★★ - 3 ratingsCurious about transforming your brand's narrative with visual storytelling? Dive into the Visual Storytelling Today podcast! Host Shlomi Ron, the visionary Founder/CEO of the Visual Storytelling Institute, engages with leading storytellers across industries. Discover their journeys, challenges, and successes. Each episode is a treasure trove of insights, available in audio, video, and blog formats for a full storytelling immersion.
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Episodes
Visual Narratives: Driving Innovation Between The U.S. And Latin America
February 07, 2024 13:29 - 33 minutes - 31 MBIn this episode of the Visual Storytelling Today podcast, I chat with Charly Esnal, Managing Director at Mana Tech. We talked about his journey, his role in creating accelerator programs for Latin American (LATAM) startups in Miami, his visual storytelling strategy, successful examples, common LATAM misconceptions, his top 3 tips for entrepreneurship hub leaders who want to drive innovation using visual storytelling - and much more. This podcast is brought to you by the Visual Storytelling I...
How Visual Storytelling Can Drive Social Impact Innovation
November 07, 2023 15:39 - 38 minutes - 35.6 MBIn this episode of the Visual Storytelling Today podcast, I chat with Leigh-Ann Buchanan, President & CEO of Miami-Dade Innovation Authority. We talked about her journey, her role in driving innovation in Miami, her visual storytelling strategy, successful examples, her take about the future of Miami Tech, her top 3 tips for leveraging visual storytelling for driving innovation much more. This podcast is brought to you by the Visual Storytelling Institute from Miami, FL. Learn more at visual...
How To Use AI to Augment Your Visual Storytelling
October 04, 2023 18:49 - 49 minutes - 41.2 MBIn this episode of the Visual Storytelling Today podcast, I chat with Cathy McPhillips, Chief Growth Officer at Marketing Artificial Intelligence Institute. We talked about her journey, how AI can help marketers create richer visual stories more efficient, vivid examples of AI tools and workflows, her take about the future of AI for visual storytellers, her top 3 tips for using AI to tell more compelling stories and much more. For more information, and see illustrative examples of Cathy’s wo...
How To Use Visual Storytelling To Communicate Cybersecurity Threats?
June 01, 2023 14:47 - 45 minutes - 31 MBIn this episode of the Visual Storytelling Today podcast, I chat with Reginald Andre, founder & CEO at cybersecurity company Ark Solvers. He was recently featured as a 40 under 40 honoree awards and as the Fastest Growing IT company in South FL 3 years in a row! We talked about his unusual journey into cybersecurity, his visual storytelling tactics to convey cybersecurity threats, his mind boggling examples, his take on future AI cyber crime, top 3 tips for using visual storytelling for high...
How Does AI Democratize Volumetric Videos for Brands
April 11, 2023 14:01 - 41 minutes - 28.8 MBIn this episode of the Visual Storytelling Today podcast, I chat with Shreyans Jain, Head of Product Marketing at Volograms. We talked about his journey, how AI can make volumetric videos (i.e., volograms) more accessible to brands, his visual storytelling process when working with brands, client examples, his top 3 tips for telling effective stories using volograms and much more. You can watch the video recoeFor more information, and see illustrative examples of Mindy’s work, watch the vide...
How Can Brands Use Pets In Visual Storytelling To Create Emotional Connections?
January 19, 2023 21:17 - 55 minutes - 38.2 MBIn this episode of the Visual Storytelling Today podcast, I chat with Mindy Dutka, Founder and Chief Storyteller of Dogs I Meet. At Dogs I meet, she helps businesses and animal rescue organizations tell their stories through compelling, captivating photography. We talked about her career journey, why pets are effective conveying messages, her visual storytelling process when working with brands, typical challenges, her top 3 tips for telling effective stories using pets and much more. For mo...
How Do Architects Design Metaverse Experiences?
September 28, 2022 14:00 - 34 minutes - 47.1 MBIn this episode of the Visual Storytelling Today podcast, I chat with Nicola Rutt, Founding Director of Studio MULTI - a multiple perspective architecture firm based in London. We talked about her career journey, her process for designing a metaverse experience, challenges, project examples, misconceptions, future predictions, her top 3 tips for brands that are looking to develop their own metaverse experiences - and much more. For more information and to watch illustrative examples, watch...
What is Conversational Video?
August 25, 2022 11:49 - 44 minutes - 60.7 MBIn this episode of the Visual Storytelling Today podcast, I chat with Stephen Smith, Cofounder & CEO of StoryFile - a fascinating AI-driven conversation storytelling platform. We talked about his impressive journey among which heading USC Shoah Foundation Institute, what is conversational video? Key benefits, project examples, typical business objectives brands are after, the process, web3 predictions, his top 3 tips for brands that are looking to develop their own conversational video proje...
What is Volumetric Storytelling?
May 25, 2022 17:18 - 50 minutes - 69.8 MBIn this episode of the Visual Storytelling Today podcast, I chat with Elizabeth Baron, Enterprise Solutions Executive at Unity Technologies - the world’s leading real-time 3D development platform. We talked about her impressive 30-year journey at Ford leading immersive reality programs, what is volumetric storytelling? Key benefits, project examples of brands, what are the typical business objectives brands are after, the process, misconceptions, her top 3 tips for brands that are looking to...
How can Brands Develop Metaverse Experiences on Their Own Platforms?
April 22, 2022 17:55 - 29 minutes - 40.4 MBIn this episode of the Visual Storytelling Today podcast, I chat with Ida Kymmer, a Strategic Business Development Manager with Journee - a Berlin-based Metaverse Company. They are the team that developed the metaverse experience for Vogue Business. BMW, Adidas, Siemens and more. We talked about her unique journey entering the metaverse field, benefits for hosting vs. outsourcing an experience, what are the typical business objectives brands are after, key project types, the process, her top...
How can Brands Use DAOs to Build Communities?
February 18, 2022 13:36 - 46 minutes - 64.2 MBIn this episode of the Visual Storytelling Today podcast, I chat with Jeremy Gilbertson, a metaverse expert. We talked about what is a DAO (Decentralized Autonomous Organization)? What are the key types? What are the benefits for brands as a way to build and mobilize audiences? The process of forming a DAO, examples, misconceptions, his top 3 tips - and much more. Check out the show notes: https://www.visualstorytell.com/blog/how-can-brands-use-daos-to-build-communities This podca...
How to Manage Virtual Assets in the Metaverse?
February 01, 2022 18:11 - 47 minutes - 65.9 MBIn this episode of the Visual Storytelling Today podcast, I chat with Sara Adami-Johnson, Senior Wealth Planning Consultant BMO Private Wealth Group. With all the recent metaverse explosion, how do you manage all these virtual assets during your lifetime but also the day after? We talked about her journey leading to wealth planning of high-net worth clients with specialty in virtual assets, her definition for the metaverse, challenges managing virtual assets today and the day after, exampl...
How Brands Can Create A Meaningful Metaverse Strategy?
January 03, 2022 21:14 - 45 minutes - 63.1 MBIn this episode of the Visual Storytelling Today podcast, I chat with Dirk Lueth, Co-founder, at Uplandme, Inc. Upland is one of the world’s fastest growing blockchain games. We talked about his journey leading to AR/VR, his definition for the metaverse, examples of brands using the metaverse, success criteria, his top 3 tips - and much more. Watch the video recording of this episode: https://www.visualstorytell.com/blog/how-brands-can-create-a-meaningful-metaverse-strategy This pod...
How to Use Sponsored Films to Drive Brand Purpose?
November 17, 2021 22:23 - 49 minutes - 68.3 MBIn this episode of the Visual Storytelling Today podcast, I chat with Sarah Colamarino, former Vice President, Corporate Brand Equity and Partnerships, at Johnson & Johnson. As of recent she founded SC Blueprint Inc - strategic consulting practice. We talked about her impressive 30-year journey at J&J in various marketing communication roles, the backstory behind J&J's brand purpose, how she brought J&J's brand purpose with the award-winning 5B sponsored film, her top 3 tips - and much more....
What is Branded Entertainment?
October 28, 2021 18:37 - 45 minutes - 62.5 MBIn this episode of the Visual Storytelling Today podcast, I chat with Chris Stephanyk, Head of Global Brand Partnerships at Wattpad - a leading social storytelling platform and destination for Gen Zs. We talked about his journey in storytelling, what is branded entertainment, his process, notable examples, challenges, final tips - and much more. Watch the video recording of this episode: https://www.visualstorytell.com/blog/what-is-branded-entertainment This podcast is brought to yo...
How to Create Cinematic Brand Videos?
September 09, 2021 18:59 - 56 minutes - 77.4 MBIn this episode of the Visual Storytelling Today podcast, I chat with Steve Pearson, Head of Visual Storytelling of GANNETT - USA TODAY NETWORK. We talked about his journey in storytelling, USA TODAY’s GET Creative Studio, what is cinematic brand video, few examples, his creative process, challenges, final tips - and much more. Watch the video recording of this episode: https://www.visualstorytell.com/blog/how-to-create-cinematic-brand-videos This podcast is brought to you by the...
What is a Minimalist Video?
August 24, 2021 15:16 - 44 minutes - 61.2 MBIn this episode of the Visual Storytelling Today podcast, I chat with George Hammer, former Chief Content Officer of IBM. We talked about his journey in storytelling from the early days to his work as SVP of Content at Digitas, heading digital content at Discovery Channel, and creating a global content organization at IBM. George also talked about his visual storytelling philosophy, his definition for what is a minimalist video? notable industry examples, the future ahead, final tips - and m...
What is Virtual Sales Storytelling?
June 01, 2021 20:23 - 36 minutes - 50.5 MBIn this episode of the Visual Storytelling Today podcast, I chat with John Livesay, Virtual Sales Keynote Speaker and author of "Better Selling Through Storytelling." We talked about their his journey in sales at leading media brands like Conde Nast and TheDailyBeast.com, what is virtual sales storytelling, illustrative examples, tips marketers and sales folks can easily apply - and much more. Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe
What is Virtual Cinema?
May 05, 2021 21:56 - 44 minutes - 61.5 MBIn this episode of the Visual Storytelling Today podcast, I chat with Mike Brown, CEO, and Vincent Keane, Creative Director at Cyber-NY - a boutique digital agency that has pioneered virtual cinema back in Spring 2020. We talked about their unique journey breaking into video streaming, what is virtual cinema, their remarkable story of working with distributors and helping local movie theaters to use their virtual cinema platform and generate revenue during last Spring lockdown, film festival...
How to Use Visual Storytelling in Regional Marketing?
April 01, 2021 21:49 - 37 minutes - 52.1 MBIn this episode of the Visual Storytelling Today podcast, I chat with Jacqueline Elboghdadi, Regional Senior Marketing Director at Alshaya Group - a leading international franchise operator that delivers great shopping, dining and leisure experiences - based in Dubai. We talked about her journey, the process of adapting visual stories around global brands to various regional markets, success metrics, key examples, and much more. Watch the video recording of this episode: https://www.visu...
What is Food Storytelling?
March 17, 2021 13:32 - 42 minutes - 58.9 MBIn this episode of the Visual Storytelling Today podcast, I chat with Shizue Roche Adachi, Director of Communications & Narrative Design at Real Food Real Stories, a non-profit organization based in San Francisco with a mission to grow just connected and resilient food communities through stories. We talked about her journey entering the food storytelling, her perspectives about how she uses visual storytelling in her work, the role of emotions among other exciting topics. Watch the video ...
What Makes A Perfect Visual Story?
November 25, 2020 13:42 - 49 minutes - 68.2 MBIn this episode of the Visual Storytelling Today podcast, I chat with Ai Ching Goh, CEO of Piktochart, a web app offering users without intensive graphic design experience to easily create professional-grade visuals using themed templates. We met as Ai Ching kindly invited me to speak at the recent Business Storyteller Summit '20 her company hosted. We talked about her journey, her perspectives about the key drivers that make an impactful visual story, the virtual workplace in times of COVID...
How Brands Can Tell Long-Form Visual Stories?
September 04, 2020 14:42 - 56 minutes - 77.4 MBIn this episode, I chat with Nina Jacobsen, Co-founder, CEO, and Helle Jabiri, Co-founder, CCO of Biites.com, a brand film platform headquartered in Copenhagen, Denmark. We met on LinkedIn where we realized that we shared the same vision of how visual storytelling can effectively bring to life brand narratives. Nina and Helle are looking to revolutionize branded long-form films and give them the center stage they truly deserve. In this sense, think of Biites as the Netflix for branded visua...
When Storytelling Meets Geography
July 01, 2020 20:46 - 39 minutes - 54 MBWhat do you get when you mix together storytelling and geography? In this episode, I chat with Brian Alonso, Co-Founder at Built Story. I have recently come across BuiltStory a new mobile app that’s doing just that: creating self-guided tours where each stop is, in essence, a chapter of a larger story you’re telling about your town or other places you’re visiting. Not only that, but the app also allows you to sell your tours and getting other people to appreciate the stories behind your ...
A Story of Healthcare Hero From Rome, Italy
June 03, 2020 21:47 - 35 minutes - 25.3 MBIn this episode, I chat with Dr. Federico Conforto, who is a friend and also a Critical Care physician who works at San Camilo Hospital in Rome, Italy. As we all know, Italy was one of the countries that got hurt the most early on when the pandemic broke out late March. At its peak on April 20th, Italy had 108,000 active cases. We hear a lot about the hard work of health workers, but do we truly understand the magnitude of the sacrifice they are making? In this episode, I wanted to zoom in i...
How Stories Of Underrepresented Voices Drive Social Impact?
May 04, 2020 15:40 - 42 minutes - 58 MBAs the raging pandemic is pulling the rug from under our feet, some voices are less heard than others. To unpack this topic and discuss how stories of underrepresented voices drive social impact, I am excited to have Chris Colbert Founder/CEO, DCP Entertainment. With a passion for connecting audiences with innovative and inspiring content, Chris Colbert founded DCP Entertainment; giving a platform to People of Color, Women, and LGBTQ communities, as well as highlighting stories around mental...
How to Adapt Your Personal and Brand Stories In Uncertain Times?
April 22, 2020 17:55 - 46 minutes - 64.1 MBAs we’re all locked down at home for a couple of weeks now to slow down the expansion of the coronavirus pandemic, I realized there is a unique storytelling dynamic at play here that begs the question: How do you adapt your personal and brand story in uncertain times? You see, if you let your personal worries take over and the story you tell yourself is negative, how can you expect to tell an inspiring brand story to your employees and customers? And this is the topic for our show today. ...
The Art of Live Sketching at Events
March 02, 2020 15:32 - 49 minutes - 68.2 MBIn this episode, I chat with William Warren, Founder & CEO of The Sketch Effect. His company is harnessing the power of visual communication to make their clients’ ideas understandable, memorable, and shareable. The art of live sketching at events is a fantastic example of visual storytelling at its best. What you will learn? What is live sketching? Are there several types? What benefits does it provide? And in what contexts? How do you define Visual Storytelling from a live sketching ...
How To Tell Visual Stories Like A Media Company?
February 06, 2020 21:26 - 43 minutes - 59.9 MBIn this episode, I chat with Stephanie Paterik, an Executive Editor at Adweek. With the growing popularity of content marketing in recent years, we’ve started seeing more and more brands like Marriott, Verizon or Amex that instead of outsourcing their visual storytelling programs, bring them in-house and in essence operate like media companies. With this mind, I had a great time chatting with Stephanie about How to Tell Visual Stories Like A Media Company and this way have her share tips and...
How Do Stories Shape Reality?
January 27, 2020 18:35 - 34 minutes - 47.2 MBIn this podcast episode, I chat with Natalie Kusturic, a Licensed Marriage And Family Therapist, based in Ft Lauderdale, FL to discuss How do Stories Shape Reality? We talked about the incredible parallels between how visual storytellers rewrite stories of their customers to drive product sales and enhance brand narratives, whereas therapists rewrite painful stories their clients tell themselves in order to achieve self-awareness and joy. You'll find a ton of inspiration and fresh perspectiv...
What Makes A Photo Tells A Story?
December 18, 2019 15:55 - 50 minutes - 69.3 MBIn this episode, I chat with Jaime Permuth, an award-winning photographer and professor at the School of Visual Arts in New York. With the tremendous growth in photo sharing (people share 95 million photos on Instagram every day!), I am often asked how can you tell a story in a single photo? With video, it's much easier as it's, in essence, a sequence of images where you can tell a complete story with different characters and scenes. But what you do when you need to compress an entire story ...
How to Personalize Your Visual Stories Without Creeping Out Your Audience?
November 01, 2019 13:35 - 49 minutes - 68.2 MBIn this episode, I chat with Vince Jeffs, Senior Director, Product Strategy, Marketing AI & Decisioning at Pegasystems. We talked about what is hyper-personalization in the age of AI and what are the implications for visual storytellers. A bit about Vince, he is Senior Director, Product Strategy, Marketing AI & Decisioning, at Pegasystems, where he’s responsible for Product Strategy, positioning, messaging, and thought leadership for Pega’s Decision Hub – “Always-On Customer Engagement Bra...
VST 22: How to Manage Visual Stories at Scale?
October 12, 2019 22:08 - 48 minutes - 42.4 MBIn this episode, I chat with Sanjay Sarathy, VP Marketing at Cloudinary, a global powerhouse in providing comprehensive media asset management and automation for some of the world’s most recognizable and engaging brands. Throughout our discussion, we homed in on the opportunities that visual media – both images and video – present for capturing and retaining consumer attention. We discuss actionable best practices for managing visual assets in a fast-moving and hyper-complex digital enviro...
How to Manage Visual Stories at Scale?
October 12, 2019 22:08 - 48 minutes - 66 MBIn this episode, I chat with Sanjay Sarathy, VP Marketing at Cloudinary, a global powerhouse in providing comprehensive media asset management and automation for some of the world’s most recognizable and engaging brands. Throughout our discussion, we homed in on the opportunities that visual media – both images and video – present for capturing and retaining consumer attention. We discuss actionable best practices for managing visual assets in a fast-moving and hyper-complex digital enviro...
How to Tell Stories using Cryptoart?
June 14, 2019 14:32 - 10 minutes - 14.3 MBIn this episode, I chat with the crypto artist, also known as FractalEncrypt, Founder at ShamanicHarmonics.com. I met this fascinating artist at a local networking event in Miami where he along with other speakers shared the wonders of blockchain and in particular cryptoart. Since we typically hear about blockchain in the context of Bitcoin and other cryptocurrencies in the fintech space, I decided to cover a new angle. This episode is all about the nascent space of narrative cryptoart that...
VST 21: How to Tell Stories using Cryptoart?
June 14, 2019 14:32 - 7 minutes - 8.75 MBIn this episode, I chat with the crypto artist, also known as FractalEncrypt, Founder at ShamanicHarmonics.com. I met this fascinating artist at a local networking event in Miami where he along with other speakers shared the wonders of blockchain and in particular cryptoart. Since we typically hear about blockchain in the context of Bitcoin and other cryptocurrencies in the fintech space, I decided to cover a new angle. This episode is all about the nascent space of narrative cryptoart that...
VST 20: How to transform a true story into an urban movement?
May 02, 2019 19:47 - 38 minutes - 28 MBIn this episode, I chat with Steve Dutton, Founder at Avenue 3 Miami an urban movement that aims to reduce the problem of homelessness using technology and a clever loyalty value exchange model. We talked about his dramatic journey of becoming a non-profit organization founder, his experience going through our visual storytelling framework, lessons her learned down the road and much more. About our guest In memory of my husband, Thomas Lang, I am focused on increasing housing opportunitie...
How to transform a true story into an urban movement?
May 02, 2019 19:47 - 38 minutes - 52.9 MBIn this episode, I chat with Steve Dutton, Founder at Avenue 3 Miami an urban movement that aims to reduce the problem of homelessness using technology and a clever loyalty value exchange model. We talked about his dramatic journey of becoming a non-profit organization founder, his experience going through our visual storytelling framework, lessons her learned down the road and much more. About our guest In memory of my husband, Thomas Lang, I am focused on increasing housing opportunitie...
VST 19: How to use portrait photography to maximize your first impression?
April 09, 2019 18:49 - 40 minutes - 30.4 MBIn this episode, I chat with Kirk Francis, Portrait Photographer, and Artist. We talked about his journey of becoming an expert portrait photographer, his end-to-end process for maximizing first impression, tricks and tips, client examples and much more. About our guest It's not about cameras, pixels or film, lenses or photoshop, it's the joy of capturing the human experience. Getting someone to understand they ARE a beautiful human, their message is important and capturing that in a por...
How to use portrait photography to maximize your first impression?
April 09, 2019 18:49 - 40 minutes - 56.3 MBIn this episode, I chat with Kirk Francis, Portrait Photographer, and Artist. We talked about his journey of becoming an expert portrait photographer, his end-to-end process for maximizing first impression, tricks and tips, client examples and much more. About our guest It's not about cameras, pixels or film, lenses or photoshop, it's the joy of capturing the human experience. Getting someone to understand they ARE a beautiful human, their message is important and capturing that in a por...
VST 18: How to use visual storytelling using in e-learning?
March 04, 2019 22:35 - 1 hour - 49.5 MBIn this episode, I chat with Yannis Angelis, Narrative Futurist, and co-founder at Beyond Storytelling Network. We talked about his journey as a business storyteller, and how he applied visual storytelling in his e-learning programs while working for a medical device company. About our guest He has been working for more than 25 years in organizations in different roles, mainly Training, Strategy planning, Marketing, and Communication. His work is informed by the principles of Gestalt Psy...
How to use visual storytelling using in e-learning?
March 04, 2019 22:35 - 1 hour - 84.4 MBIn this episode, I chat with Yannis Angelis, Narrative Futurist, and co-founder at Beyond Storytelling Network. We talked about his journey as a business storyteller, and how he applied visual storytelling in his e-learning programs while working for a medical device company. About our guest He has been working for more than 25 years in organizations in different roles, mainly Training, Strategy planning, Marketing, and Communication. His work is informed by the principles of Gestalt Psy...
How to transform stories using emerging visual media?
January 25, 2019 16:37 - 51 minutes - 71.3 MBIn this episode, I chat with Rafael Baldwin, Digital Media Storyteller at Miami's renowned New World Symphony. We talked about his journey, growing up in Mexico in a family with a long tradition of TV and film production, his work as a film producer and his thoughts about how to take advantage of emerging visual media to tell compelling stories. About our guest Single, multi-camera, and VR/360° immersive television director and producer working at the intersection of filmmaking, sound an...
VST 17: How to transform stories using emerging visual media?
January 25, 2019 16:37 - 51 minutes - 43.5 MBIn episode #17 of Visual Storytelling Today show, I chat with Rafael Baldwin, Digital Media Storyteller at Miami's renowned New World Symphony. We talked about his journey, growing up in Mexico in a family with a long tradition of TV and film production, his work as a film producer and his thoughts about how to take advantage of emerging visual media to tell compelling stories. About our guest Single, multi-camera, and VR/360° immersive television director and producer working at the int...
How to make your audience visualize your story?
December 30, 2018 22:43 - 46 minutes - 63.5 MBIn this episode, I chat with Park Howell, Business Storytelling Strategist at Business of Story. We talked about his journey as an early pioneer of business storytelling, what tactics he uses to bring to life business stories both in his audience minds (aka theater of the mind) and externally through rich visual aids. Park also shares a few insightful success stories from his clients and simple, yet actionable tips you don't want to miss. About our guest Park was honored as Advertising P...
VST 16: How to make your audience visualize your story?
December 30, 2018 22:43 - 46 minutes - 39.4 MBIn episode #16 of Visual Storytelling Today show, I chat with Park Howell, Business Storytelling Strategist at Business of Story. We talked about his journey as an early pioneer of business storytelling, what tactics he uses to bring to life business stories both in his audience minds (aka theater of the mind) and externally through rich visual aids. Park also shares a few insightful success stories from his clients and simple, yet actionable tips you don't want to miss. About our guest ...
VST 15: How to use ethnographic research to tell a meaningful brand narrative?
October 12, 2018 17:26 - 59 minutes - 38.2 MBIn episode #15 of Visual Storytelling Today show, I chat with Tory Gentes, an Immersive Ethnographer, and partner at The Palmerston Group. We talked about what is Ethnographic Research, why marketers should adopt ethnography as part of getting to know better their audience - a paramount ingredient for creating a powerful brand narrative, what are the typical business objectives marketers should consider, and the various on and offline tools an ethnographer uses to get the backstories behind ...
How to use ethnographic research to tell a meaningful brand narrative?
October 12, 2018 17:26 - 59 minutes - 82.3 MBIn this episode, I chat with Tory Gentes, an Immersive Ethnographer, and partner at The Palmerston Group. We talked about what is Ethnographic Research, why marketers should adopt ethnography as part of getting to know better their audience - a paramount ingredient for creating a powerful brand narrative, what are the typical business objectives marketers should consider, and the various on and offline tools an ethnographer uses to get the backstories behind the hard data. About our guest ...
How to manage visual influencers to tell your story?
September 03, 2018 13:50 - 47 minutes - 64.7 MBIn this episode, I chat with Susan Emerick, Sr. Manager, Global Marketing, Customer Experience & Advocacy at IBM. We talked about what is Influence Marketing, what are the main influencer categories, what are the typical business objectives marketers should consider, how influencers leverage visual social networks, the process, pitfalls to watch out for and top tips on how to get started. About our guest Susan Emerick is one of the early visionaries that helped defined the influencer mar...
VST 14: How to manage visual influencers to tell your story
September 03, 2018 13:50 - 47 minutes - 46.1 MBIn this episode, I chat with Susan Emerick, Sr. Manager, Global Marketing, Customer Experience & Advocacy at IBM. We talked about what is Influence Marketing, what are the main influencer categories, what are the typical business objectives marketers should consider, how influencers leverage visual social networks, the process, pitfalls to watch out for and top tips on how to get started. About our guest Susan Emerick is one of the early visionaries that helped defined the influencer mar...