228 Become the BEST in your Industry & Stand Out from your Competitors w/ April Dunford

Everyday, people choose to spend money with your business for a REASON.

Do you know what that reason is?

Are you clear on that thing that sets you apart from your competitors?

My guess is that many of you listening are thinking, well I kinda know… I think… I could figure it out. But without clear positioning right now, you are leaving money on the table while your customers choose to work with a competitor, because they don’t know what sets you apart.

Let’s not let that happen any longer.

April Dunford is a globally recognized leader in positioning and she has a deep curiosity about what makes the difference between a winning product and a loser. And she’s here today to share exactly how we can ALL become winners, through proper positioning.

I want you to listen to this episode, maybe twice, if you’re a business owner who has ambitions to grow over the coming months.

This is something I struggled with for SO long - but NOT anymore!

In this episode, April Dunford and I talk about:

Why positioning is so important for growing your businessThe 5 components of effective positioningThe 10 step process to writing your positioning statement and how to use itThe most important parts of your statement and specific tips on how to write itWhy niching down is actually doing to help you reach MORE peopleHow she determined and packaged up her unique methodologyHer favourite marketing books

Be sure to grab a copy of April’s book, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It anywhere books are sold and head to https://www.aprildunford.com/ for all her work.

And for the past 3 months, I've been working on something really epic for Service Providers, Coaches and Consultants who want to Become Fully Booked, and it all begins with an Implementation Workshop for 15 people, at the end of August.

If you want Early Access to admissions, just fill out the (short) application and I'll tell you about it first.

https://www.becomefullybooked.com/

Listen on Spotify, Apple Podcast, or YouTube

Let’s connect on Instagram or find out more about Private Business Coaching on my Website