095 How They Launched a Female-Focused Sports Media Company called The GIST

The quick…

Company: The Gist

Interviewee: Ellen Hyslop

Topic: Shares The Story of This Female-Focused Sports Media Company

Let me set the stage for you..

Imagine one night you’re hanging with 2 of your BFF’s, sharing a bottle of wine (or 2 or 3)… and all of the sudden in your drunken conversation, you get a genius idea!

You open up a fresh Google Doc… you write everything that the 3 of you are saying down… you feel like you’ve really hit the nail on the head with this idea!

HOW HAS NOBODY THOUGHT OF THIS YET? THIS WILL BE THE NEXT MILLION DOLLAR IDEA!

Then you head to bed.

Upon waking the next morning (with a slight hangover!) you wondering, “was it all a dream… was it really a good idea, like we thought?”

You’ll have to tune in to this weeks episode with co-founder of The GIST, Ellen Hyslop, to find out!

This is the birth story of The Gist!

As a Female-Focused Sports Media Company, The GIST connects and empowers women through sport. 

They create sports content, experiences and community that are by women and for women, namely through their twice-weekly newsletter, which uses a fun and female voice to give “the gist” of what’s going on in the sports world. 

Learn more about The Visionary Method™ - Business & Marketing Coaching: https://www.kelseyreidl.com/tvm 

Connect with me on Instagram: https://instagram.com/kelseyreidl

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Thanks for stopping by, visionary!

I am a Business & Marketing Coach and the Founder of BecomeFullyBooked.com, a platform that I created to help business owners take their business from Half Booked to Fully Booked using growth frameworks and innovative marketing strategies

I also host the Visionary Life Podcast (https://kelseyreidl.com/podcast), a Top Canadian Business podcast that has been producing weekly episodes with some of Canada’s Top Entrepreneurs since 2018.

I have spoken about Marketing at companies like Google, Salesforce and Bumble -  and it is my mission to make marketing FUN again, without relying on Complicated ClickFunnels or Expensive Facebook Ads

When I am not creating content to inspire the Visionary Community, I can be found adventuring on my Mountain Bike, Paddleboarding down the river in my backyard, or traveling the world with my Husband Dave in search of the best coffee shops and craziest experiences (jumping through Swiss Canyons and snowboarding the Alps are some of my favorite memories, to date)

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