051 Wyld Skincare Founder Joy Yap on Creating a Natural Body Care Brand for Millenials

Wyld Skincare was born out of a desire for truly natural, good quality skincare essentials that are beautifully packaged, but also sustainable, and that don’t cost a fortune.

They're a personal care brand built for today; guilt-free, all natural ingredients, gorgeous looking, and good AF skincare that doesn’t pollute the Earth or harm animals.

Joy grew up in Malaysia but uses Toronto as her home base right now. She started her career in Public Relations in the Tech Industry but eventually she found herself on a soul-searching journey looking for her passion.

Joy and I had a great conversation about life, health, business and the future of Wyld!

What she was up to before launching Wyld Skin CareHow her hereditary skin condition sparked the idea for the brandWhether or not she created a formal business plan before startingHow she started retailing in massive brick & mortar and online retailers like Indigo and Hudson Bay here in CanadaThe team she’s built and what type of help and support she hasEntrepreneurial tips for those of you who are just starting to build out your brandsThe importance of creating a beautiful brand, logo and aestheticWhat the manufacturing of natural beauty products is like& MORE

Here’s how to connect with Wyld Skin Care:On Instagram HereConnect with Joy on LinkedInShop their products, here.

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