How Todd Bigelow's "Mediocre" Images Have Earned Him $$$

Todd Bigelow’s career hasn’t gone exactly as planned. That is to say that no plan from the past few decades could have anticipated the sea of change in the photo industry – from the rapid shift to digital photography to the decimation of staff positions and the rise of the freelance economy. All this has led him to do what any savvy business owner does – pivot with the shifting winds, make informed business decisions, and diversify his income stream. In the process of doing so, he’s become a well-respected business educator, who recently published a book: The Freelance Photographer’s Guide to Success: Business Essentials.

So much of what Todd has been preaching about in the past decade has resonated with me. And after reading his book, I reached out to him to get the lowdown.