The Customer is King

The growth in consumer data can be a goldmine…or a minefield.

The business landscape of today is data-rich and continuously evolving in efforts to respond to the influx of insights coming from multiple and varying outlets. The customer’s voice is the loudest it has ever been. With this being said, the opportunity to personalise and create targeted approaches and more memorable campaigns should be at the forefront of every marketer's mind.

However, the challenges around GDPR laws make certain data mining activities impossible and therefore leaving the customer in control of what, and how much, information businesses are able to obtain and to actually utilise and understand.

This panel will discuss the balancing act that today’s marketing leaders currently undergo in order to achieve a bespoke and tailored experience, whilst undergoing scrutiny and pressure to remain compliant with data laws, in order to create a memorable and personalised customer experience.

Speakers: 
- Martin Moll, Former European Marketing Director, Nissan
- Julia Timms, Chief Marketing Officer, Air Partner
- Christine Bailey, Chief Marketing Officer, Valitor
- Lucy Murphy, Chief Marketing and BD Officer, Freshfields Bruckhaus Deringer
- Simon Breckon, Global Brand Director Ellesse, Pentland Brands