Did Marc Pritchard Launch a Marketing Revolution? Find Out How Mass One-to-One is Becoming a Reality
Virtual Roundtables Live Podcast
English - June 04, 2021 13:00 - 28 minutes - 19.4 MBBusiness virtual roundtables business industry news marketing information technology corporate experts b2b Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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There are 4.7 billion people online. And 4.1 billion of them are on social platforms. The trick to building a true one-to-one marketing program is to: discover what those billions of people are saying to you and about you, sort that unstructured data so it makes sense, and then engage appropriately. Join Grad to hear what mass one-to-one marketing is, why you need to add it to your strategy, and the 3 things you need to get started.
Speaker:
Grad Conn, Chief Experience Officer, Sprinklr