Reviewing Blizzard's Warcraft 3 Reforged "Apology" and Refund Policy (VL167)

As Warcraft III Reforged complaints move into their second week, we do a deep dive on both the messaging of Blizzard's "apology" and the context of their new refund policy.

Has Blizzard learned anything from the Blitzchung Ban controversy?

How is their message about Reforged likely to be received by their most fervent fans?

And what can we expect from the company in the future after the surprise announcement of Rod Fergusson's take over of Diablo?

Messaging may not be Blizzard's only issue...in Virtual Legality.

CHECK OUT THE VIDEO AT: https://youtu.be/bMRzBWd3zr8

#WarcraftIII #Reforged #Refund

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Discussed in this episode:

"Blizzard changes refund policy for Warcraft 3: Reforged to allow refunds upon request"
Eurogamer - February 6, 2020 - Wesley Yin-Poole
https://www.eurogamer.net/articles/2020-02-06-blizzard-changes-refund-policy-for-warcraft-3-reforged-to-allow-refunds-upon-request

Warcraft 3 Reforged Website
https://playwarcraft3.com/en-us/

"WARCRAFT III: REFORGED DEVELOPER UPDATE"
Blizzard Forum Post - February 3, 2020 - "Kaivax"
https://us.forums.blizzard.com/en/warcraft3/t/warcraft-iii-reforged-developer-update/18425

"Refunds for Warcraft III: Reforged"
Blizzard Support Page
https://us.battle.net/support/en/article/191929

"TERMS OF SALE" (North America)
Updated January 12, 2015
https://www.blizzard.com/en-us/legal/2173e4b7-3d3c-4c92-96e0-96b332d36eff/terms-of-sale

"Starting in March, I will join Blizzard to oversee the Diablo franchise."
Tweet - February 5, 2020 - Rod Fergusson (@GearsViking)
https://twitter.com/GearsViking/status/1225198634112704512

"Rod Fergusson"
Wikipedia Page
https://en.wikipedia.org/wiki/Rod_Fergusson

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