Microsoft Hikes Price Of Xbox Live Gold - Bad Messaging Or The Worst? (VL396)

When is a massive price hike not announced as a massive price hike? When it's Microsoft talking up increases in the price of Xbox Live Gold (with a side of Game Pass).

There's so much here. Let's dive in.

It's the GOLD standard of YouTube game/business/law commentary...in Virtual Legality.

CHECK OUT THE VIDEO AT: https://youtu.be/R1kX9FD0YEk

#Xbox #Live #Gold

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Discussed in this episode:

"Update on Xbox Live Gold Pricing"
Xbox Wire - January 22, 2021
https://news.xbox.com/en-us/2021/01/22/update-on-xbox-live-gold-pricing/

"I'm trying to make sense of "it will renew at the current price" and "Going forward new pricing will be..."
Tweet - January 22, 2021 - Hoeg Law
https://twitter.com/HoegLaw/status/1352648711067860992

"'Microsoft has quietly changed its reference to renewal at "the current price" to renewal at "your current price"."
Tweet - January 22, 2021 - Hoeg Law
https://twitter.com/HoegLaw/status/1352703792609947649

"Microsoft drops 12-month Xbox Live Gold subscription"
GameIndustryBiz - July 20, 2020
https://www.gamesindustry.biz/articles/2020-07-20-microsoft-drops-12-month-xbox-live-gold-subscription

"Confirmed: Microsoft has increased the price of Xbox Live Gold to $60 for 6 months."
Tweet - January 22, 2021 - Andy Robinson
https://twitter.com/AndyPlaytonic/status/1352623662403383297

"Microsoft raises the prices to subscribe to Xbox Live Gold"
USA Today - January 22, 2021
https://www.usatoday.com/story/tech/gaming/2021/01/22/xbox-live-gold-soon-cost-more-subscribe-microsoft-announces/6672195002/

"I have to say..."
Tweet - January 22, 2021 - Hoeg Law
https://twitter.com/HoegLaw/status/1352662322909761546

Xbox Game Pass Website
https://www.xbox.com/en-US/xbox-game-pass#join

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h/t SpiritKid (Twitter)

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"Virtual Legality" is a continuing series discussing the law, video games, software, and everything digital, hosted by Richard Hoeg, of the Hoeg Law Business Law Firm (Hoeg Law).

CHECK OUT THE REST OF VIRTUAL LEGALITY HERE:
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DISCUSSION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND IS NOT TO BE CONSTRUED AS LEGAL ADVICE. INDIVIDUALS INTERESTED IN THE LEGAL TOPICS DISCUSSED IN THIS VIDEO SHOULD CONSULT WITH THEIR OWN COUNSEL.

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Twitter: @hoeglaw
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