How Solo Ads Can Provide Endless, Qualified Traffic, with Marcus Svedin

Solo ads are a very powerful way to get traffic, reach your niche market and convert them into buying customers. What are solo ads and how do you go about purchasing and using it to elevate your email marketing? In this episode, we have an interesting conversation with the leading guy on solo ads, Marcus [...]

The post How Solo Ads Can Provide Endless, Qualified Traffic, with Marcus Svedin appeared first on Viral by Design.

Solo ads are a very powerful way to get
traffic, reach your niche market and convert them into buying customers. What
are solo ads and how do you go about purchasing and using it to elevate your
email marketing?

In this episode, we have an interesting
conversation with the leading guy on solo ads, Marcus Svedin of Guardian
Marketing. He is going to share strategies and tips on how to effectively use
it to get traffic and sales into your business.

3 Key
Points

You need to build a relationship with your target market before making a sale. People buy from people they know and trust.Research about your solo ad vendors. Recycled traffic is commonly sold out there so make sure you buy quality and “clean” traffic that will make a return on your investment.Running solo ads versus doing it yourself is cheaper, easier, faster, and less stressful for you. But always remember that with internet marketing, money doesn’t come instantly. You will need to spend money to try and test which works best for you.

Things
Mentioned

DotComSecrets Book

Cliff
notes

Solo ads are packaged list emailing. A solo
ads vendor, like Marcus, owns a large list based on a niche or topic. The
client, who has a product in that topic or niche gives links and ad copies to
the vendor. The vendor then emails it to his list who click the link and that’s
how the client gets traffic.

Marcus makes it a point to be customer-focused
in order to get great results. He sets himself apart, provides quality traffic,
and goes the extra mile in customer service.

90% of email users are on Gmail. Make sure
you’re not going to spam in Gmail, otherwise your click-through rates are going
to be trashed.

Give your clients the best possible chances of getting a sale by optimizing their opt-in page.

Email marketing will be here for the long
haul. As long as there is internet, there will be email marketing.

To stand out in email marketing, you need to
build a relationship before asking for a sale. Ryan Deiss talks about having an
indoctrination series to get your audience to like who you are and, at the same
time, having a follow-up series for the products you are marketing.

Solo ads are not for every single industry or
niche. These work best for the spaces of health and well being, make money
online, and e-commerce.

Be careful of where you buy your leads. There
are solo ad vendors who just recycle their leads from other solo ad vendors. Do
your research and make sure you are buying clean traffic.

Marcus is 100% transparent on how he gets his leads from. The 2 main ways he builds his list are (1) investing in media buys and (2) Bing traffic. This provides quality leads for his clients with 60-65% opt-in rates and 30-40% open rates.

The benefits of solo ads versus doing the
opt-ins yourself: (1) it is cheaper than running ads on facebook or google, (2)
it’s quicker, (3) less stressful because you don’t have to deal with the ads
yourself, (4) you never know how much you earn from pay per click.

There’s nothing more effective in marketing
than a trusted recommendation.

When you buy solo ads, look for testimonials, sales, and a good reputation. Don’t buy traffic from someone who approaches you. Do your own research. Test and try different vendors. Spend money on testing to see who performs better.

With internet marketing, you’re not going to
make money straight out the door. You will have to spend a bit of money on
testing and trialing which takes time.

Follow
Marcus / Guardian Marketing

Guardian Marketing Website Guardian Marketing Facebook

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