Wine Design: Label Must-Haves & Potential Pitfalls

Scout Driscoll is the Founder and CEO of VINT, a company that provides award-winning design and strategic branding for businesses in the wine industry. Through the art of visual storytelling, VINT’s all-women team empowers brands of all sizes. Scout is also the Founder and CEO of DesignScout, VINT’s parent company. DesignScout has been building authentic and honest brands with nearly 20 years of branding experience.

There’s more to her story: Scout has been a panelist for the Beverage Tasting Institute’s International Packaging Design Awards and a judge for the 2020 and 2021 Restaurant Development + Design Magazine Awards. Her studio has received recognition from the Harper’s Design Awards, Indy International Wine Competition, and the Beverage Tasting Institute International Packaging Design Competition. Scout is also a graduate of the Goldman Sachs 10,000 Small Businesses program. 

What does it take to create an extraordinary label? What are the common mistakes companies should avoid in the branding and design process?

When it comes to brand strategy and label design, you don’t want to cut corners. First, you’ll need a clear vision of your brand. And since your brand’s unique design is what attracts consumers and translates your story, Scout Driscoll suggests investing in these areas and hiring a professional whenever you can. This is where the brand key process comes into play: in eight simple steps, you’ll be able to think critically about your brand, display its one-of-a-kind traits, and define its values. Want to learn more?

In this episode of VINTed, host Scout Driscoll is interviewed by Rise25 Co-founder, Dr. Jeremy Weisz. Together, they discuss the common wine label mistakes that brands make, the DIY process that can help you achieve brand clarity, and the importance of investing in your label. Plus, Scout shares examples of some stand-out wine label designs! Stay tuned.