More Than a Label: Shaping Your Strategic Brand Story

Amanda Wurzbach is the Founder and Principal of Total Dish, a messaging and branding firm lauded for shaping stand-out brands, one-of-a-kind concepts, and memorable messaging platforms for retail, hospitality, and professional service brands. Total Dish has worked with brands including Protein Bar & Kitchen, James Thomas Interiors, Aria Group Architects, Benjyehuda, and many others. After partnering with Total Dish, these brands have experienced clarity, confidence, and bottom-line growth.

Amanda’s work involves encapsulating a brand idea using a mix of originality and differentiation, then packaging it from an engaging point of view that target audiences can’t help but notice. Her spirited style, original ideas, and expertise earned from 25 years’ experience are all central to her success.

If your winery’s message isn’t clear or you feel like you’re just following trends, it may be time to revitalize and reshape your brand. But where do you start?

A flavorful glass of wine in a beautiful bottle isn’t enough to sustain a brand. To succeed in today’s climate, you need to dig deep and create an authentic experience for your consumers. For the past 13 years, Amanda Wurzbach has been helping businesses get to the heart of their brand, discover their unique personality, and launch a richer version of themselves. According to Amanda, your story is already in your brand’s roots — you may just need help to extract and showcase it. 

In this episode of VINTed, Scout Driscoll sits down with Amanda Wurzbach, the Founder and Principal of Total Dish, to talk about defining your brand and connecting with consumers on an emotional level. Amanda explains how to differentiate your business, the signs that you may need to rebrand, and her process for moving brands beyond the label. Plus, Amanda and Scout share the story of how they transformed a 10-year-old-restaurant into a one-of-a-kind hub!