Insights From the Craft Beer Space: What Wineries Can Learn From Beer Marketing

Matt Tanaka is the Founder and Creative Director of Stout Collective, a beer branding and design studio. He lives in Chicago with his wife and business partner, Laura, their two boys, and the world's sleepiest french bulldog, Bento.

There’s no question that the wine and craft beer industries have many differences. Wineries are often perceived as more elegant and expensive, while breweries are seen as more casual spots to catch up with friends. Despite their differences, there are some innovative strategies and ideas in the beer world that wineries can learn from. 

One of the ways breweries are succeeding is by leveraging their local market and taking risks. They aren’t worried about maintaining a premium, expensive brand. Instead, they’re leaning into their local culture, creating an experience, and challenging consumers to try something new. What other tactics can wineries borrow from the beer world? 

In this episode of VINTed, Scout Driscoll is joined by Matt Tanaka, Founder and Creative Director of Stout Collective, to talk about insights from the craft beer space. Matt shares how the beer industry is growing and the challenges that come with it, why risk-taking is key for beverage brands, and the various marketing tactics breweries are using to reach a new audience.