Brand Story, Narrative, and Defining Your “So What” With The Industry Collective

Taylor Foxman is a veteran beverage alcohol expert with over a decade of experience, having worked for globally recognized wine, beer, and spirit companies. Most recently, she worked with Pernod Ricard in addition to others such as Gruppo Campari, Jägermeister, Patrón Spirits, and Stoli. Currently, Taylor is the Founder and CEO of The Industry Collective, a leading beverage alcohol advisory firm for emerging brands in the sector. She also is a Co-host of beverage and CPG podcasts as well as a strategic advisor for two notable venture capital firms focused on investments across the beverage, technology, and hospitality areas. 

How can emerging brands find their voice and receive the support needed to blossom? 

Taylor Foxman and her team at The Industry Collective are helping young brands get visible, tell their story, and navigate the beverage alcohol industry. Customized for each brand, The Industry Collective’s strategies are guiding companies to find their “so what” and differentiate themselves from others in the wine, beer, and spirits space. Because the market is so saturated, Taylor says it’s critical to branch out in surprising and fresh ways. So, how can you do exactly that?

In this episode of VINTed, Scout Driscoll sits down with Taylor Foxman, Founder and CEO of The Industry Collective, to talk about how growing brands can get clear on their identity and strategy. Taylor discusses why she started The Industry Collective, what she’s learned from working with various brands, and why a people-focused approach matters. Stay tuned!