Beyond the Label: Branding for Wineries

Scout Driscoll is the Founder and CEO of VINT, a company that provides award-winning design and strategic branding for businesses in the wine industry. Through the art of visual storytelling, VINT’s all-women team empowers brands of all sizes. Scout is also the Founder and CEO of DesignScout, VINT’s parent company. DesignScout has been building authentic and honest brands with nearly 20 years of branding experience.

There’s more to her story: Scout has been a panelist for the Beverage Tasting Institute’s International Packaging Design Awards and a judge for the 2020 and 2021 Restaurant Development + Design Magazine Awards. Her studio has received recognition from the Harper’s Design Awards, Indy International Wine Competition, and the Beverage Tasting Institute International Packaging Design Competition. Scout is also a graduate of the Goldman Sachs 10,000 Small Businesses program.

What makes your winery stand out from the rest? Does your brand story go beyond a sleek label?

Through her company, VINT, Scout Driscoll helps wine brands evolve and share their stories in unconventional ways. According to Scout, a brand is about the experience your consumers have when they connect with your product. If your label doesn’t radiate brand strategy, then it’s just a piece of paper. Luckily, Scout and the team at VINT are helping clients find their North Star, differentiate their brand, and connect with their people.

In this inaugural episode of Vinted, Rise25 Co-founder Dr. Jeremy Weisz interviews host Scout Driscoll about the ways her company, VINT, is changing the game for wine brands. Scout shares how her company thinks differently about wine branding and design, reveals her favorite wine label designs, and discusses how your brand story can move beyond the label. Stay tuned for Scout’s journey to explore the question: what moves wine?