Ep. 50: Wine Branding for Regions and Producers, featuring Joel Peterson and Megan O'Connor

In this episode of the Vint Podcast,  Brady and Billy chat with two professionals involved with wine branding. First, we catch up with Joel Peterson who is the Executive Director for the Paso Robles Wine Country Alliance, overseeing many aspects of the promotion of Paso Robles as a destination for wine, alongside wineries and other hospitality businesses. Then, we welcome Megan O'Connor, the Brand Director at Treasury Wine Estates and an expert in messaging and storytelling around wine labels and producers, as well as the differing approaches to winery-level branding based on the particularities of a specific wine region. We hope these interviews provide new insight into how brands are developed and stories are told within the wine industry!

The Vint Podcast is a production of the Vint Marketplace, your source for the highest quality stock of fine wines and rare whiskies. Visit www.vintmarketplace.com.

Cheers!

Past Guests Include: William Kelley, Peter Liem, Eric Asimov, Bobby Stuckey, Rajat "Raj" Parr, Erik Segelbaum, André Hueston Mack, Emily Saladino, Konstantin Baum, Landon Patterson, Heather Wibbels, Carlton "CJ" Fowler, Boris Guillome, Christopher Walkey, Danny Jassy, Kristy Wenz, Dan Petroski, Buster Scher, Andrew Nelson, Jane Anson, Tim Irwin, Matt Murphy, Allen Meadows, Altan Insights, Tim Gaiser, Vince Anter, Joel Peterson, Megan O'Connor, Adam Lapierre, Jason Haas, Ken Freeman, Lisa Perrotti-Brown, Skyler Weekes, Mary Gorman McAdams, Nick King, Bartholomew Broadbent, Nick Jackson, Dillon Sykes, Mark Bell, David Keck, John Szabo, Channing Frye, Jay Hack, Julia Harding, Austin Hope, Michael Minnillo, Jermaine Stone, Jim Madsen, Santiago Archaval, Tom Smith, Sebastian Lowa, Matthew Crafton, Tony Parker, Andrew Caillard, Mike Veseth, Madeline Puckette, John Olney, Matthew Kaner, Amelia Singer, Chess Martin, and more!