Videos that Sell
2 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 6 ratingsAn eCommerce marketing podcast JUST for video creatives. Join the forever-evolving conversation on strategy, sourcing content, team structure, current trends, copywriting, & landing a viral video ad... yeah, there's a lot to unpack. To put it simply, let's make videos that SELL. Hosted by Holly Rae, Video Ads Director for Sugatan.
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Episodes
Entertain 1st, Sell 2nd
July 29, 2021 19:00 - 14 minutes - 10.2 MBAll of our favorite ads left a great impression on us because they felt like genuine entertainment. So how do we do this without leaving out the most important conversion principles? What's the perfect balance between entertainment & direct response? Podcast production by Alvarez Audio
Keeping it Native
July 22, 2021 04:00 - 19 minutes - 13.2 MBOh, so you think your ads are native? I'll challenge that. How native are your ads REALLY? Let's dive into every aspect that makes an ad truly native... and what absolutely kills all potential. Podcast production by Alvarez Audio