How to Have Creative Fun by Learning to Surf the AI Marketing Tsunami with Frank Prendergast
VIDEO MOJO with Jon Leland: Timeless marketing mixed with the bleeding edge of video & social media
English - August 25, 2023 21:20 - 31 minutes - 28.4 MBMarketing Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In the face of all of AI's dangers, my guest Frank Prendergast and I discuss the opportunities to use AI for creative fun and as a marketing enhancer. But we don't put our heads in the sand either.
We confront AI's limitations, including the fact that AI cannot replace the human component of creativity, nor can it build authentic trust with an audience.
Most importantly, we agree that getting to know AI—yes, through playful experimentation—is a crucial skill to develop in today's rapidly changing world.
🗝️ KEY POINTS DISCUSSED:
00:00 Having fun is crucial in content marketing.
04:54 Be cautious of AI's potential dangers and stay aware that it cannot replace the human component of the creative process.
08:19 Surf the AI marketing tsunami, support regulation initiatives, and have fun while preparing for a future where human involvement may not be necessary in certain domains.
10:35 Learn how Frank used AI tools to create a retro 80s music video, including turning still images into animated avatars synced with the song's lyrics.
14:41 AI has the potential to democratize creativity and empower people in the developing world.
17:59 The impact of AI on creative ownership is uncertain.
21:35 Content creators must infuse their own humanity into their work.
24:52 AI in marketing is becoming increasingly important, allowing for more time to focus on enjoyable aspects and creating a better experience for the audience.
đź”— LINKS MENTIONED:
Frank Predergast - https://frankandmarci.com
Frank's MidJourney/BeatBot/D-ID music video -
https://youtu.be/Vl_WvV92zOU?si=hgSQy...
Two A.I. books mentioned:
Superintelligence by Nick Bostrom - https://a.co/d/7Bx74CB
Scary Smart by Mo Gawdat - https://a.co/d/6jDL6JR
MidJourney, image generation AI - https://www.midjourney.com/
BeatBot, instant song generation AI - https://beatbot.fm/
D-ID, photo-to-video AI - https://www.d-id.com/
Elyse Myers on TikTok - https://www.tiktok.com/@elysemyers
🧰 TOOLS I USE & RECOMMEND (affiliate links):
Riverside for remote recording - https://combridges.com/record
Descript for transcript-based video editing - https://combridges.com/edit
ConvertKit for email marketing - https://combridges.com/email
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