EP33: TikTok Ads with Caleb Roberts

In this week's new episode of the Video Marketing for Business podcast, Tamara Thompson shares the screen and discusses interesting strategies with Caleb Roberts, a marketing specialist helping countless entrepreneurs go viral and improve their earning potential with TikTok! 

Here are the key ideas we covered in this episode:

✔️ Learn the story of how Caleb posted his first video and got one hundred thousand views! From Facebook, he transitioned to creating viral content on TikTok and helping influencers and entrepreneurs with their ads platform. 

✔️Why TikTok is a shopping platform by design with a higher engagement rate inside that's really what the platform's future is. 

✔️ Understand how e-commerce companies leverage the platform, and Caleb's ad agency helps people move their budget and create another stream of revenue on TikTok. 

✔️ Learn how a company can see good results by posting organically, finding an audience, and building raving fans that buy your products.

✔️ Why TikTok is very much a review platform where people recommend products and why they are 20 times likely to buy. The best way is NOT to show off the product explicitly but to show the benefits.

✔️ Lean into the trends that Caleb sees happening to go viral for repurposing content from YouTube and podcasts.

✔️ Being consistent in putting out your content allows you to optimize and figure out what the people are searching for versus what you think people are searching for.

Connect with Caleb Roberts

Owner of the world's First TikTok ONLY Ad Agency.

Website: calebmroberts.com
Facebook Page: https://www.facebook.com/calebmrobertss
Facebook Group: Profitable TikTok Ads
Tiktok: @caleb.m.roberts

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