EP28: Cassandra Bankson: Regrets When Starting a YouTube Channel That Hit One Million+ Subscribers

On the Video Marketing for Business podcast, I teach the essence of video marketing and the opportunity it presents to connect with your audience more effectively and globally. In this week's episode, my good friend Cassandra Bankson joins us for some value-packed sharing on how at the age of 25, she achieved her huge success on Youtube.

Cassandra's journey started from insecurity growing up. She was a model but had severe cystic acne covering 90 percent of her face, chest, and back. Struggling with the condition and being retouched in a magazine and being put on billboards or advertisements made her feel bad knowing that young girls look up to her, thinking that she was pretty. Getting on video and showing her face sans makeup was a liberation and a breakthrough that catapulted her to Youtube success.

Her tagline, "Helping others live beautifully inside and out," is true to the content she puts out by featuring science-based skincare, cruelty-free makeup, and healthy living content.

Authenticity is not something commonplace in digital marketing. Being able to succeed in the online space as a model with acne has taught her that sharing her struggles & successes while following her dream helps others achieve theirs!

Stay tuned for the full story!

Here are the key areas we covered in this episode:

☑️ Hear the inside scoop on Cassandra's regrets and secrets of what she could have done differently before hitting 1 million-plus subs on Youtube and two million on social media. Best tips you need to hear to grow your channel!

☑️ Do you have doubts with Imposter Syndrome as you establish your authority online? Know practical steps and the mindset you need to be successful and learn how to handle naysayers and keyboard warriors.

☑️ The analytics is as important as it can be overwhelming. If you're not a numbers person, if you're creative, that is OK. Find someone who can do the job for you and delegate. Work to your strengths and go get your channel up and running! Listen to how Cassandra learned this valuable lesson years later.

☑️ When do you decide to stop doing everything yourself and start getting help? If you're starting, if you have less than ten followers across all social media, you're going to have to do it yourself to start. But the second you get one hundred followers, you need to start thinking, what am I not doing well enough? Where can I delegate? Once you hit that first thousand followers, start pushing them onto other platforms and start delegating out.

☑️ Monetization strategies so you can attract your people to you and earn money while you sleep. 

YouTube is a marathon, not a sprint. Pick yourself up and start running!

CONNECT WITH CASSANDRA BANKSON

YouTube: 1.41M subscribers (Cassandra Bankson)  https://www.youtube.com/user/DiamondsAndHeels14

Instagram: 109k follows(@cassandrabankson)

 Facebook: 69K followers (Cassandra Bankson)

For questions: [email protected]

For promotional or business inquiries: [email protected] 

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