How to Scale a Video Business with Den Lennie artwork

How to Scale a Video Business with Den Lennie

361 episodes - English - Latest episode: 22 days ago - ★★★★★ - 4 ratings

Does it ever feel like you’re fighting a constant battle to generate enquiries, make more sales and run your video business without constant stress?  Den gives you the tools you need to double your profits, with higher-quality clients and make the shift from overwhelmed to overjoyed. For the first time in a long time, you can feel comfortable and confident in the future of your video production business. Discover more at https://denlennie.com/

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Episodes

Real Talk: From Skate Parks to Big Marks with Sam Lecons. EP #335

April 04, 2024 03:00 - 57 minutes - 39.9 MB

Dive into this inspiring episode as Den explores Sam's entrepreneurial voyage from a passion for video to spearheading a successful business in the live streaming and AV industry.  From navigating the complexities of COVID-19 to acquiring another company, Sam offers invaluable insights into the trials and triumphs of business expansion, the efficacy of active marketing, and the indispensable role of community and mindset in attaining success.  Whether you're an aspiring business owner or i...

The Simple Marketing Equation. EP #334 - Den Lennie

March 20, 2024 03:00 - 12 minutes - 8.89 MB

In this episode, Den addresses a pressing concern echoing through the video business community in March 2024: the challenge of articulation. This episode is a deep dive into why so many videographers are finding it difficult to communicate the unique value they bring to their target markets, directly impacting their ability to attract and secure work.  Den unpacks the essence of marketing as not just a tool but a necessity for survival in the competitive videography landscape. By breaking d...

The Top 10+ Business books for videographers. EP #333 - Den Lennie

February 19, 2024 23:00 - 9 minutes - 6.49 MB

In this episode, Den provides a curated list of essential reads for videographers and creative entrepreneurs, aiming to inspire, educate, and drive transformative approaches to business and personal development. Highlighting books on a range of topics from building a sellable business to cultivating success through daily habits, Den shares insights on applying these lessons broadly across entrepreneurial endeavors for strategic growth.  Here's a bullet list of the books mentioned with a sho...

The Simple 3-Step Sales Formula. EP #332 - Den Lennie

January 23, 2024 05:00 - 13 minutes - 9.27 MB

In this episode, Den discusses effective strategies for handling sales calls in the video production business. He emphasizes the importance of building rapport early in conversations and maintaining an authoritative position. The main focus is on a systematic approach to sales, distinguishing between 'warm' leads and other inquiries, and handling the common urgency for price quotes from potential clients. Here's a sneak peek of what you'll hear: Focus on Sales Calls: Strategies for effecti...

Navigating the January Blues in Videography. EP #331 - Den Lennie

January 16, 2024 01:00 - 11 minutes - 7.62 MB

In this episode, Den discusses the common challenges videographers face in January, often referred to as the "January blues." These challenges include financial strains, feeling demotivated, and the loneliness that comes with running a business.  Den shares insights from a recent two-hour coaching call with the Video Business Accelerator Elites, emphasizing the importance of community and mentorship in overcoming these challenges. Here's a sneak peek of what you'll hear: The recurring nat...

Vision to Victory: Transforming Dreams into Tangible Success. EP #330 - Den Lennie

November 28, 2023 05:00 - 11 minutes - 7.71 MB

Dive into this enthralling episode of the 'How to Scale a Video Business Podcast' with Den Lennie. Experience a captivating journey from humble beginnings in 2009 to the realization of a dream lifestyle in Australia.  This episode is a treasure trove of insights on balancing entrepreneurial aspirations with personal goals, the nuanced challenges of business growth, and the art of aligning your work with your values.  Join Den as he offers a candid, personal narrative filled with lessons an...

Overcoming gear addiction and finding lightness in creative work. EP #329 - Den Lennie

November 21, 2023 01:00 - 12 minutes - 8.48 MB

In today’s episode, Den delves into the critical topic of gear acquisition syndrome in the video production industry. With the allure of Black Friday deals, he shares valuable insights on the importance of prioritizing business and personal growth over expensive equipment purchases. Drawing from his experiences and discussions from the VBA Elite Mastermind group, Den provides practical advice and strategies for video business owners. Investment Focus: The importance of investing in business...

Sales Mindset and CRM Utilization in Video Business. EP #328 - Den Lennie

November 14, 2023 02:00 - 8 minutes - 6.05 MB

In this episode, Den Lennie addresses the challenges of sales in the video business, emphasizing the need for a consistent mindset and habit formation.  Key topics include the role of CRM tools in managing client relationships and tracking leads, strategies to combat sales slumps, and the power of community support. Insights from VBA members highlight practical approaches to maintaining a vibrant sales pipeline and the importance of peer advice in navigating business hurdles. Sales Mindset...

The Realities of Growing a Video Business and Overcoming Burnout. EP #327 - Den Lennie

November 06, 2023 01:00 - 18 minutes - 13.1 MB

This episode is a candid exploration of the challenges and triumphs in the video industry, client success stories, and Den's personal journey of balancing professional ambitions with personal well-being. Whether you're a budding videographer or an established entrepreneur, get ready for insightful strategies, real-life anecdotes, and practical advice on thriving in the ever-evolving world of video business. Return from Hiatus: Understanding the reasons behind the podcast's recent break and ...

Never do this (In your Video Business). EP #326 - Den Lennie

September 18, 2023 23:00 - 7 minutes - 4.86 MB

Hey there, fellow creators and business enthusiasts! 🎥   In today's episode, we're diving deep into the real-talk territory of business partnerships - especially why going into business with someone isn't necessarily the golden ticket to success. Ever found yourself wondering if you should join forces with someone in the hopes of making your business boom? Before you take that leap, lend an ear to some invaluable advice based on firsthand experiences. In this episode, I share insights from ...

Videographers - Let's talk Pricing! EP #325 - Den Lennie

September 11, 2023 23:00 - 6 minutes - 4.35 MB

Ever wondered how to accurately price your video projects? Dive into today's episode where we break down the magic behind the pricing calculator used in the VBA. This tool has been a game-changer for us, helping itemize and streamline our pricing process. From pre-production, production to post and expenses – we discuss it all. 🎬 You might sometimes feel the pressure of the market or Uncle Bob saying his DSLR does wonders for almost free, but knowing your worth is essential. We chat about t...

How to Overcome roadblocks in your Video Business. EP #324 - Den Lennie

September 05, 2023 00:00 - 6 minutes - 4.39 MB

Ever felt like you're stuck in a never-ending cycle of getting TOO busy with work and neglecting the growth of your video business? I've been there!  In today's episode, I'm sharing a clip from a live training call where I dive deep into this exact challenge. We chat about the balance of handling client requests while still being the driving force behind your business. And trust me, every video business faces this, whether you're earning thousands or millions. So let's navigate these tricky...

Managing time better [For Videographers]. EP #323 - Den Lennie

August 29, 2023 02:00 - 9 minutes - 6.34 MB

Hey there! Ever caught yourself neck-deep in tasks that you KNOW aren't the best use of your time? 😅 Today, we're diving deep into the game-changing concept of the 'effective hourly rate' and how you can leverage other people's time to optimize your day-to-day operations. You'll get a peek into a recent coaching call where we hashed out when to DIY and when to bring in an expert. 🚀  Plus, real talk on some common daily tasks (like house cleaning and even cooking!) and if they're truly wort...

How to Grow A Video Business. EP #322 - Den Lennie

August 22, 2023 01:00 - 6 minutes - 4.83 MB

Hey there, aspiring videographers and business enthusiasts! 🎥  In today's episode, we're diving into the real struggles of transitioning from a freelance videographer to running a full-scale video business. It's not all glitz and glamor; it's about making tough choices, understanding what shoots to take on, and finding that perfect balance between doing what you love and growing your company. Join me as I guide one of my clients through a coaching session, revealing the ins and outs of eva...

[Videographers] - How to Add An Extra 15% Profit Instantly! EP #321 - Den Lennie

August 15, 2023 03:00 - 7 minutes - 5.32 MB

Have you ever wondered about production fees and whether you should charge them on your video projects? In today's episode, we're diving deep into the production company fees. Whether you're a one-man band or running a full-fledged production company, understanding production fees is essential to pricing your projects correctly and making more money. We'll talk about what production fees cover, why they're vital, and how to articulate them to your clients.  Spoiler alert: It's probably eas...

Responding to Conversations on LinkedIn (to create leads). EP #320 - Den Lennie

August 01, 2023 00:00 - 5 minutes - 3.62 MB

In today's episode, I'll be sharing some cool tricks for keeping the conversation going on LinkedIn. We've talked about connecting with prospects organically, but what do you do when the conversation gets live? I'll show you how to nurture the relationship with curiosity and make sure the dialogue keeps flowing. One common question I get is about following up with leads without sounding desperate. It all depends on who you're talking to. If you have a specialization or niche, personalize yo...

How to Overcome the 'Discomfort' of Marketing. EP #319 - Den Lennie

July 25, 2023 01:00 - 3 minutes - 2.59 MB

In today's episode, I dive into a topic that makes many filmmakers uncomfortable: marketing. I totally get it! We all hate being spammed or bombarded with unwanted messages. But here's the thing: if you don't put yourself out there, you're guaranteeing no results. Remember what Wayne Gretzky, the famous hockey player, said: "You miss 100% of the shots you don't take." Join me as I share a valuable coaching call clip where I discuss the specifics of marketing and how to conquer the fear of p...

How to Prevent a Business Lull (Sales & Marketing). EP #318 - Den Lennie

July 18, 2023 03:00 - 7 minutes - 5.48 MB

In the dynamic world of video production, it's common to experience ups and downs in your business. But how can you effectively manage those slow periods and ensure a consistent flow of opportunities? In this episode, join me as I dive into the specifics of sales and marketing strategies that can help you prepare and maintain a steady stream of business growth. This insightful discussion was extracted from a live coaching call within the VBA Elite program, providing you with an insider's pe...

How to Take a Break While Still Running Your Video Business. EP #317 - Den Lennie

July 11, 2023 04:00 - 13 minutes - 9.59 MB

In this episode, I want to tackle a common concern among videographers: taking time off and worrying about the state of your business while you're away. Recently, one of my clients decided to take a month off to shoot in Europe, and we had an insightful discussion about how to prepare for such a break. Join me as I share a clip from our VBA Elite Mastermind, where we support a member making a big decision in his business and planning for time off. We dive into the anxieties that arise, the ...

What to do when a client pulls out of a job last minute. EP #316 - Den Lennie

June 27, 2023 00:00 - 5 minutes - 3.68 MB

Hey guys! Today's episode is a real-life scenario of a client pulling out of a gig just days before it happens.  Ever faced a situation like this?  I'm sharing my personal experience of how we tackled this in the VBA Elite Mastermind.  Learn how to turn these situations into valuable business lessons and effectively navigate cancellation policies. We'll also discuss striking a balance in negotiations to ensure a fair outcome for all parties. Find out how we've worked towards minimizing o...

Why Most (Paid) Advertising Doesn't Work. EP #315 - Den Lennie

June 20, 2023 02:00 - 5 minutes - 3.88 MB

Hey, it's Den, back at it again! I'm breaking down how to transition a client from a one-off project into a long-term partnership this time. I'll share some insider tips from an actual conversation with a client where we discussed establishing a retainer or monthly partner package deal. You'll learn how to price your services correctly, maintain control of the project, and understand the benefits of a monthly relationship with a client. I also discussed a real-world case where a client want...

Monthly Partnership Packages (How to offer them). EP #314 - Den Lennie

June 13, 2023 01:00 - 12 minutes - 8.45 MB

Hey, it's Den, back at it again! I'm breaking down how to transition a client from a one-off project into a long-term partnership this time. I'll share some insider tips from an actual conversation with a client where we discussed establishing a retainer or monthly partner package deal. You'll learn how to price your services correctly, maintain control of the project, and understand the benefits of a monthly relationship with a client. I also discussed a real-world case where a client want...

Highly Effective Organic Marketing Tricks. EP #313 - Den Lennie

June 06, 2023 06:00 - 9 minutes - 6.46 MB

This episode shares some of my fave marketing strategies for video business owners looking to improve their lead flow.   I'm a huge fan of organic marketing and believe LinkedIn is a goldmine for connecting with potential clients without costing you a dime, just a bit of your time. My advice? Get on LinkedIn and make 20 new connections each day. Stick with it and don't lose momentum. To back up what I'm saying, I've got some real-life success stories from my clients who've been doing just t...

How to win in a slowing economy. EP #312 - Den Lennie

May 23, 2023 03:00 - 8 minutes - 5.65 MB

In a slowing economy, it's essential to identify and capitalize on opportunities within your marketplace. In today’s episode, we’ll explore strategies to not only survive but thrive during challenging economic times.  We'll dive into understanding market sentiments and leveraging them to your advantage when engaging with clients. Learn how to stand out from the competition and uncover where the real opportunities lie and seize them with confidence. Support the show Connect with Den on Lin...

Are You Charging Enough? [2023 Video Industry Rates Survey] EP #311 - Den Lennie

May 16, 2023 02:00 - 6 minutes - 4.3 MB

The topic of rates is often avoided in our industry, with many filmmakers reluctant to share what they charge. But by sharing this information, we can better understand the market, help each other make informed decisions about our own rates, and collectively work towards a more transparent industry. The survey consists of questions about your editing system, rates for a day of editing, rates for shooting without kit, and rates for gear usage. We're also keen to learn about the kind of camer...

Recession-Proof Industries for Videographers. EP #310 - Den Lennie

May 08, 2023 23:00 - 7 minutes - 4.99 MB

If you want to recession-proof your video business, there are some key industries you should be focusing on because it's not all doom and glooms out there.  In today's episode, I'm gonna look at seven industries. That  are gonna thrive during an economic downturn. So your business, in turn can thrive and actually do better in a recession than perhaps you might think. Support the show Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https...

Price Anchoring: Boost Your Video Business & Charge What You Deserve! EP #309 - Den Lennie

May 01, 2023 23:00 - 10 minutes - 7.13 MB

Struggling to charge what you're worth for your videography skills confidently? In this episode, we'll explore the powerful concept of price anchoring, and teach you step-by-step how to use it to your advantage.  Discover the secrets of setting the right prices, creating perceived value, and negotiating with clients like a pro.  Don't undervalue yourself anymore – it's time to take charge and transform your business! 💪🎥💰 Support the show Connect with Den on LinkedIn https://www.linkedin....

Why money is such a hard topic for Videographers. EP #308 - Den Lennie

April 24, 2023 23:00 - 11 minutes - 7.74 MB

Money is a hard thing to talk about but it's the root of the quality of the work you'll deliver. Charge too little and you'll resent the work and the client...It's such an awkward conversation for creatives. Support the show Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/

How to create value in videography (Entrepreneurial mindset). EP #307 - Den Lennie

April 19, 2023 07:00 - 11 minutes - 7.67 MB

In today's episode, we'll be sharing insider secrets and strategies that top videographers use to create exceptional value for their clients and stand out in this competitive industry. Support the show Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/

Advice for Videographers in a slow economy. EP #306 - Den Lennie

April 10, 2023 22:00 - 13 minutes - 9.37 MB

In this economy, videographers need to be creative and resourceful to stay afloat. In today’s episode, Den offers some advice on how to make the most of your business in a slow economy. Support the show Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/

Do you ever get bored with Videography? EP #305 - Den Lennie

April 04, 2023 00:00 - 13 minutes - 9.42 MB

Do you ever get bored being a videographer? In my own career, I've had many moments when I've been on a shoot, and I've just gone, I'm bored. This is not exciting to me. It's not stimulating me. What am I doing? And I've considered a couple of times completely changing careers, and I wanna talk about that today.  Support the show Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/

Stop making these mistakes when pricing your jobs. EP #304 - Den Lennie

March 28, 2023 00:00 - 13 minutes - 9.1 MB

Videographers. It would be best to stop making these mistakes when pricing your jobs.  If you're a videographer struggling to get clients or get paid what you're worth, there's a very good chance you need to correct some things in how you price your jobs. You're probably not charging fully for everything you're actually delivering. In this episode, I will show you the biggest mistakes videographers make when pricing out their jobs. Support the show Connect with Den on LinkedIn https://ww...

2x Your Income as a Videographer. EP #303 - Den Lennie

March 20, 2023 23:00 - 10 minutes - 7.41 MB

In today’s episode, Den will show you how to 2X your income as a videographer.  You will learn practical tips, strategies and techniques that will help you increase your earnings and achieve financial stability. Whether you're just starting out or have been in the business for a while, this will provide the tools you need to reach your financial goals. Support the show Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlen...

Why Business Side of Videography is so Important! EP #302 - Den Lennie

March 13, 2023 23:00 - 12 minutes - 8.69 MB

As a videographer, you may be tempted to focus on the creative side of things and leave the business to someone else. But if you want your business to be profitable, you must understand the basics of marketing and sales.  In this video, Den talks about why the business side of videography is so important and offer some tips for making your business more successful. Support the show Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https:/...

Why Charging By The Hour Doesn't Make Sense for Videographers. EP #301 - Den Lennie

March 06, 2023 23:00 - 9 minutes - 6.27 MB

In today’s episode, I want to discuss why charging by the hour doesn't work for videographers and what you can do to make more money. Many people in our industry charge by the hour, but I've found that it's not the best way to make money. In this episode, I will talk about why that is and what you can do to make more money as a videographer. Support the show Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/

We Did It - 300 Episodes! EP #300 - Den Lennie

February 28, 2023 06:00 - 9 minutes - 6.26 MB

Wow, can you believe it? We've made it to the 300th episode of "How to Scale a Video Business" podcast! I couldn't have done it without all of you listeners who have been with me since Episode 1. Thank you for your continued support and trust. I’m excited to share with you some updates on what's going on in the video business right now.  If you want to learn more about scaling a video business, then you need to check out my YouTube channel at https://www.youtube.com/@videobusinessaccelerato...

How to Manage Your Time and Get More Done. EP #299 - Den Lennie

February 15, 2023 01:00 - 9 minutes - 6.79 MB

Today, I'm going to talk about getting more done and managing your time more effectively as a Videographer.  We all have the same 24 hours in a day, but why do some people seem super effective and manage their time well, and you struggle to get things done? Why do some people get so much done in a day and sometimes feel overwhelmed, like you can't get what you had planned to do?  Today, I'm gonna show you how to get more done with some productivity hacks and tips and tricks I've picked up...

How To Run A Profitable Video Business & Make Money. EP #298 - Den Lennie

February 07, 2023 02:00 - 16 minutes - 11.3 MB

Today, I want to share my journey over the last 13 years running a video production business and the highs and lows, pitfalls, and lessons.  I've learned how to run a video company that makes money and allows you the life you choose. In this episode, I'll share my experiences, lessons learned, and insider tips to help you take your video company to the next level.  From navigating ups and downs to key takeaways, I've distilled my journey into valuable insights for you.  So, grab a cup of...

Niching: Why You Should Do It And How It Will Make You More Money. EP #297 - Den Lennie

January 31, 2023 05:00 - 13 minutes - 9.45 MB

In today's episode, we'll dive into the power of niching for videographers. Whether you're just starting out or looking to take your business to the next level, understanding the importance of niching is crucial to your success. We'll discuss how narrowing down your focus can help you stand out in a crowded market, attract higher-paying clients, and ultimately grow your business. From finding your niche to leveraging it to your advantage, this video will provide a starter guide for videogra...

5 Ways to Fail in Your Video Business. EP #296 - Den Lennie

January 24, 2023 04:00 - 13 minutes - 9.31 MB

In today's episode, we're going to discuss 5 ways that you can fail in your video business. Listen to this episode to learn how to avoid these common mistakes and master the art of growing your video business! If you're looking to build a successful video business, you need to pay attention to these 5 ways to fail. By following these tips, you'll be on the path to success! Support the show Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at...

3 Simple Strategies to Finding Higher-Paying Video Clients. EP #295 - Den Lennie

January 17, 2023 03:00 - 11 minutes - 8.06 MB

Are you looking for high-paying corporate video clients? If so, you're in luck. In today's episode, Den shares three simple strategies to help you find the best-paying clients. So whether you're just starting out or you've been in the business for a while, these tips will help you land the best jobs and make more money. Listen up and check out these three simple strategies that you should embrace if you want to attract higher-paying clients this year. Support the show Connect with Den o...

5 Ways to Avoid Overwhelm in Your Video Business in 2023. EP #294 - Den Lennie

January 11, 2023 00:00 - 12 minutes - 8.53 MB

Want to make your video business as successful as possible in 2023? Here are 5 tips to help keep you on track and avoid overwhelm. It’s time to get excited for a new year and make sure you are prepared for the best year of your business! Support the show Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/

Final show of 2022 - what have we learned this year? EP #293 - Den Lennie

December 20, 2022 00:00 - 14 minutes - 9.86 MB

Before we wrap up 2022, Den shares how it has been amazing year for the VBA members. The VBA Elite and Uplevel programs are designed to help you scale your video business to a new level. If you are serious about growing your revenue then you’ll understand that there’s a limit on what you can do alone. If you want to be involved in a group of phenomenal business owners then we would love to talk to you in January!  Support the show Connect with Den on LinkedIn https://www.linkedin.com/in...

How are you going to do next year differently. EP #292 - Den Lennie

December 13, 2022 02:00 - 7 minutes - 5.3 MB

In today’s video, Den discusses how you've gotten this far and what you can do differently next year to accelerate and build a meaningful business. Listen up and start changing your algorithm and watch your results skyrocket! Support the show Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/

The case for indulging in passion projects with Stu Edgeworth. EP #291

November 29, 2022 07:00 - 29 minutes - 20.4 MB

Den sits down with Chuckmedia's owner Stu Edgeworth. Mr. Edgeworth is one of those guys many video freelancers like to hate. Why? Because he's one of the few freelancers who's discovered the secret of having his cake and eating it too! Edgeworth runs a successful filmmaking business, has a wife and three kids under five, and still has the time and resources - thanks to his commercial video production business - to create short films, travel the world, and always be around for his family. Ho...

How to win one of 5 VBA Scholarships. EP #290 - Den Lennie

November 21, 2022 07:00 - 14 minutes - 9.76 MB

In today’s  episode, Den shares a great overview of the Video Business Accelerator Mastermind. VBA is a great place to grow, learn and network with other video business owners. Listen in as Den announces how you can join to win one of the five VBA scholarships. Support the show Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/

The Freelancers guide to getting hired by agencies with Amy Marshall. EP #289

November 14, 2022 07:00 - 26 minutes - 18.1 MB

Here's a sneak peek at what you'll hear: An insider's advice to freelancers who want to become the go-to videographer for ad agencies. (Follow this advice and you can potentially be on speed dial for multiple agencies. - 1:30) An outreach marketing fallacy that keeps video freelancers from picking up new business. (Buying into this fallacy will castrate all your marketing efforts - 2:00) How NOT to do outreach marketing. (If your outreach marketing sounds like the example given at 4:20, t...

Looking for more work? Great! Introducing Create Crowd. EP #288 - Amy Marshall

November 07, 2022 07:00 - 23 minutes - 16.2 MB

In this episode, Den chats to an ex-ad agency employee who got bitten by the entrepreneurial bug, saw a gap in the creative freelance market and filled it! If you're a video freelancer looking for work, then don't miss this episode. Here's a sneak peek at what you'll hear:  What Create Crowd is, and... how it's helping videographers make more moolah. - 3:00 Attention all video freelancers, graphic designers, photographers, make-up artists, copywriters, and creative thinkers: looking for m...

No serious business owner would ever use TikTok to market their business... or would they? EP #287 - Stephen Pope

October 31, 2022 06:00 - 36 minutes - 25.2 MB

Here's a sneak peek at what you'll hear: No serious business owner would ever use TikTok to market their business... or would they? - 4:00 How TikTok's algorithm is different from other social media platforms, and what that means to content creators. - 5:30 Which social media platform can give you a shortcut way to building a big audience? Listen up at 6:00 Why lousy content creators should probably avoid TikTok and just stick with the other major social media platforms instead. - 7:00 ...

Should you be on ALL the major social media platforms or just one? EP #286 - Stephen Pope

October 25, 2022 01:00 - 31 minutes - 21.8 MB

Dear listener, in this episode, you're going to hear some information that could potentially turn your video production business into one of the most sought-after businesses in your industry. Hyperbole? Don't be too sure. Look, at least hear the first 5-minutes before making up your mind, okay? If you choose to listen... Here's a sneak peek at what you'll hear: Q. Why did the short-sighted videographer fall into the well? A. He couldn't see that well. Sorry, bad joke. Here's a more seriou...

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