Ammar is the Founder & CEO at Yobota.

Prior to founding Yobota, Ammar had a career consulting in the financial services sector. He spent 10 years advising companies like UBS Investment Bank and Bank of America Merrill Lynch.

Post-2008, Ammar moved into consulting in the retail sector with a focus on revitalising the sector with new technologies, better customer experiences and better product choices. This new direction took Ammar on a gradual path to what he’s doing today.