![Ventures artwork](https://is3-ssl.mzstatic.com/image/thumb/Podcasts114/v4/7d/e5/2f/7de52fb3-5c02-343f-a1f1-da64c3815258/mza_16622380016512950129.jpg/100x100bb.jpg)
Self-sovereign identity for sports fans, influencer engagement in web3, and the Encore.fans story :: with Mike Sorgenfrei
Ventures
English - September 20, 2022 19:00 - 33 minutes - 23.3 MBEntrepreneurship Business small business startups entrepreneurship venture venture capital founder founders investors investor Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode of Ventures, my guest Mike Sorgenfrei (https://www.linkedin.com/in/msorgenfrei/) and I discuss his web3 startup, Encore (https://encore.fans). We talk about its origin story, where Encore fits in the marketing software stack for an athlete/influencer, self-sovereign identity for fans, how Verified Credentials are being used, how to build a profile of a fan by allowing them to opt-in their data directly, and the entrepreneurial journey that Mike and his team have taken to get a web3 startup off the ground.
Visit https://satchel.works/@wclittle/ventures-episode-115 for detailed notes and links to resources (videos, articles, etc…) mentioned.
You can watch this episode via video here.
1:19 - Setup for the episode, enjoying hearing web3 entrepreneurial stories and learning about practical applications and startups in the space.
1:37 - Mike’s background and story into Web3 and starting Encore
4:16 - The Encore origin story and more details.
7:19 - What is a Verified Credential? For homework, see: https://tykn.tech/verifiable-credentials/
8:30 - Verified Credential as matching centralized data to web3 data
9:08 - How is Encore using Verified Credentials?
10:40 - If I’m on Katy Perry’s staff (hypothetically speaking), how am I using Encore? Where is the data? How is it used?
13:29 - Where does Encore fit in the software stack of someone working with an influencer? With a fan?
16:25 - Will Encore be an app on a fan’s phone? Or integrated into an influencer / athlete’s app?
17:00 - Right out of the gate, what apps would I have on my phone that would have Encore? What is Encore’s go-to-market strategy?
17:57 - If an influencer doesn’t have their own website or app, they can use their own page on Encore.
18:27 - What does the Encore roadmap look like over the next year?
20:33 - As a superfan of some athlete, what are examples of the kinds of perks I would be receiving by engaging with Encore?
23:35 - How have college athletes connected with their fans before Encore?
26:03 - Extending Encore to podcasters and other influencers over time
28:16 - What are Mike's reflections and commentary on the Web3 space in general?
31:38 - Learn more about Encore at https://encore.fans and @encore_fans on all the socials.