Marketing and Demand Generation in B2B SaaS with Vidya Peters

Vidya Peters (@vidya_peters), Chief Marketing Officer at Marqeta, joins Erik and co-host Yasmin Razavi (@YasminRazavi), GP at Spark Capital, on this episode. They discuss:

- What accounts-based marketing is and why it’s important.

- How marketing works at Marqeta.

- Building a demand-gen team.

- Getting started with content marketing.

- The importance of events.

- How to measure the effectiveness of your marketing.

- How marketing tactics change when working in a developer-focused company.

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