114 - Should you call your business 'vegan'?
Vegan Business Tribe Podcast
English - January 30, 2024 06:00 - 36 minutes - 34.9 MB - ★★★ - 2 ratingsEntrepreneurship Business Marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Although studies show that non-vegans are more likely to engage with a vegan product or company when you drop the ‘v word’, if a customer loves your product without actually realising it’s vegan are you inadvertently just promoting meat and dairy?
In this episode, David returns to the 'to V or not to V?' question, looking at it from an ethical and not just business viewpoint. If you’re not going to be able to compete with the big plant-based brands on price or quality, does it make sense for you to hide the one thing you can beat them on: your vegan ethics?
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