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Mark Ghermezian, free sneakers, and how apps are taking over the world
VB Engage - Mobile, Marketing, & Technology Podcast from VentureBeat
English - October 18, 2016 15:00 - 32 minutes - 34.4 MB - ★★★★★ - 15 ratingsTech News News Business entrepreneurs marketing tech technews venturebeat Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: David Steinberg, crossing devices, and VR ads that smash you in the face
This week, Travis and Stewart discuss apps. A lot. There's a new solution on the block this week that could spell the end of "shovelware" on your smartphone and help you when you run out of memory or your battery is draining too fast. Plus, we reveal the details of a new study that explains exactly how to win over your app-wielding competition this holiday season. We then talk to Mark Ghermezian, CEO and co-founder at Appboy, about the rise of personalized app marketing, how to avoid being creepy, and why he gave away a truck-load of free, customized sneakers.