Everette Taylor, app wars, and the truth about growth hacking
VB Engage - Mobile, Marketing, & Technology Podcast from VentureBeat
English - April 18, 2017 15:00 - 33 minutes - 35.7 MB - ★★★★★ - 15 ratingsTech News News Business entrepreneurs marketing tech technews venturebeat Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: John Rampton, pay-to-play, and how A.I. affects marketing forever
Next Episode: Jon Miller, sales spam, and the F8 of Facebook
In this week's episode, Stewart and Travis interview the amazing Everette Taylor, a serial entrepreneur who went from being homeless to co-founding GrowthHackers, creating GrowthPup, and his current position as CMO at Skurt. He reveals the secrets of his success throughout this fascinating, eye-opening conversation (which includes a home truth about growth hacking).
In the news, we discuss app marketing, a new report on app store optimization, an A.I. tool that automated the process of buying ads for apps, and a study that explains just how important native advertising has become. Hint: With 600% growth in spend over the last three years, pretty darn important.