Cathy Hackl, ad fraud, and what works in VR and AR
VB Engage - Mobile, Marketing, & Technology Podcast from VentureBeat
English - July 25, 2017 15:00 - 31 minutes - 33.7 MB - ★★★★★ - 15 ratingsTech News News Business entrepreneurs marketing tech technews venturebeat Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Gary Nix, social video, and the state of machine learning
This week, Travis and Stewart interview the awesome Cathy Hackl, who is helping big brands get real returns from VR and AR, even at this early "Wild West" stage of the game. Cathy schools us in what works, what doesn't, and what the future holds.
In the news, we find out how TUNE is helping to end mobile ad fraud, discuss the latest in the Snapchat roller coaster (spoiler: it may have turned a corner), and discuss the good/evil impact of A.I.