007: Clarify Your Market Demographics

The messaging and communication of a company’s product should respond to the demographics of its customers. In marketing, this is known as differentiation. Organizations that do not differentiate the communication or messaging of their products risk being too broad or uninformed of their market needs.

Having a detailed description of your ideal client’s demographics will focus on your marketing and sales strategies. Your messaging and communication will be more effective because you deeply understand your ideal customer. It will also uncover necessary places for your brand to differentiate, allowing the successful expansion into new markets. Roar clarifies and focuses on an existing Target Market Profile’s demographics to better determine messaging and communication to ideal clients.  

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