Valley Nordic S2 E12: Marketing with Andrew Sherrard
Valley Nordic
English - April 07, 2020 23:00 - 55 minutes - 38.3 MB - ★★★★★ - 10 ratingsInvesting Business Entrepreneurship culture technology startups startup life venture capital investing nordics silicon valley Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Valley Nordic S2 E11: Education & EdTech
We have a very special guest, Andrew Sherrard, on this episode. Andrew is a former Chief Marketing Officer at T-Mobile US where he managed $1B+ in marketing budget and drove $16B in annual revenue. His un-carrier marketing strategy changed how wireless services are sold in the US. Andrew shares his insights on concept testing, positioning, naming, branding, pricing, advertising agencies, and other marketing topics that are useful for startups.
Arne will be back next week.
Correction: Edgewell tried to buy Harry's Razor and not Unilever/P&G. Sorry.
Useful links:
1. Andrew on Twitter
2. Andrew on LinkedIn
3. Andrew's recommended marketing book
4. Un-Carrier strategy
5. Chander's blogposts on marketing