Understanding Client Dynamics
UX Cake
English - July 02, 2018 03:00 - 26 minutes - 29.9 MBDesign Arts Business Careers design productmanagement productdevelopment uxresearch leadership career userexperience user research Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Ep. #15: Have you ever had a meeting with a stakeholder or client who you thought you were in alignment with, and afterward thought “What the heck just happened in there?” Well it happened often enough to Morag Johnston and her team that she’s created a website and blog dedicated to the problem of understanding client dynamics, called understandingclients.com. Morag is a digital strategist and leadership coach at Effective by Design in Toronto, Canada, and she joined me for a conversation about how to have more effective UX outcomes through understanding client dynamics, and she shares some specific techniques she uses to do this.
Show links:
Four Stages of Learning model: https://en.wikipedia.org/wiki/Four_stages_of_competence
Books on Influence by Robert Cialdini
Influence: The Psychology of Persuasion by Robert Cialdini
Influence: Science and Practice by Robert Cialdini
Pre-suasion: Revolutionary Way to Influence and Persuade by Robert Cialdini
Connect with Morag Johnston
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