11. Influence: The Psychology of Persuasion By Robert Cialdini, Ph.D.
SkillDing -Learn by Doing
English - November 28, 2019 22:36 - 48 minutes - 65.8 MBBooks Arts Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 10. Oh The Places You'll Go by Dr. Seuss
What makes someone say yes to another person? What are the weapons of influence? According to Cialdini there are 6 core principles of persuasion. When deployed correctly it is possible to be that person that people want to say yes to. In this episode we go deep into the 6 principles and how to use them in both your personal and professional life. Follow us on twitter (@usebecause) for more excellent book recommendations. Oh and this episode also covers why we are called 'UseBecause'.