020: Scott East on Marketing and Shifting from Reactivity to Proactivit

Upside: The Business Growth Podcast

English - February 01, 2018 16:20 - 24 minutes - 34.3 MB - ★★★★★ - 10 ratings
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Previous Episode: 019: Corey Kupfer on Authentic Negotiating

Next Episode: 021: Clint Padgett on Consistent and Successful Project Management

Description Scott East founded MSIGHTS in 2004 to help marketers make better decisions with better data and reporting. Scott's experience includes global ad / digital agencies, a FORTUNE 20 telecom, and AOL prior to founding MSIGHTS. He understands how to engage marketers having been one his 20+ year career of working with the nation’s most recognized brands like, Sprint, FedEx, Verizon, World Wildlife Fund and AOL. Scott's new book "The Cuttlefish Marketer: The Five Essential Traits of a Modern Marketer" focuses on helping marketers transform themselves into modern marketing leaders. He is based in Charlotte, NC.