Start to scale. Startup and Scale-up Founder Stories. artwork

Dekbed-Discounter's CEO Niels Verwij on growth and keeping focus when opportunities seem unlimited.

Start to scale. Startup and Scale-up Founder Stories.

English - July 10, 2023 07:00 - 37 minutes - 25.8 MB
Entrepreneurship Business startups scale-ups entrepreneurship founders leadership tech business rotterdam delft netherlands Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed


Niels Verwij is a successful e-commerce entrepreneur. He started dekbed-discounter, a disruptive online duvet webshop, in 2014 from scratch. It disrupted traditional retail and soon became one of the most successful e-commerce companies in the Netherlands. 

Today, as the CEO of Jamani, he oversees multiple businesses, including Dekbed-Discounter, Boxspring Lease, KoopJeDeal.nl, and WoonQ. At the age of 34, Niels has built an impressive portfolio, solidifying his position in the industry and securing him a place in the Young Quote 100.

In this episode, we'll cover the following topics:

Finding a sweetspot in e-commerceGrowing 3800 percent in 4 years timeKeeping focus when opportunities seem unlimited


Links mentioned:

People: Niels Verwij, Jarno Goesten, Maurice Rustwat, Erwin Paaij, Frank Waagmeester, Dorus Galama, Ronnie Overgoor, Ben MandemakersCompanies: Dekbed Discounter, Jamani, Boxspring Lease, KoopJeDeal.nl, 123vloerkleed.nl, Groupon, Daydealers.nl (no longer exists), Pannendiscounter (no longer exists), Repeat, HelloPrint, Billink Other:  Song: Lucas & Steve - I want it all