Why Liquid Death Didn’t Water Down Its Marketing Strategy
Up Next In Commerce
English - November 08, 2022 08:00 - 30 minutes - 28.1 MBMarketing Business Entrepreneurship commerce building a company ceo chief digital officer entrepreneurship online marketing starting a business digital commerce e-commerce founder Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Innovating Frozen Pizza With Jasper Fallucca, Director of Business Development at Palermo’s Pizza
Next Episode: Finding White Space and Timing Entry Into New Markets
How can companies capture customer attention and spark interest in their brand? Hamid Saify, SVP of Digital Retail at Liquid Death Mountain Water, discusses the brand’s “tongue-in-cheek” approach and its “connection-first” marketing strategy. Tune in to learn about the company’s success stories and how to drive loyalty through merchandise.
Tune in to learn:
Mentions:
Austin City Limits Music FestivalMike Cessario (CEO and Co-Founder of Liquid Death)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce
Mission.org is a media studio producing content for world-class clients. Learn more at