![Up Next In Commerce artwork](https://is3-ssl.mzstatic.com/image/thumb/Podcasts123/v4/07/d6/67/07d6673d-834c-2c9d-ab81-79f34710d02f/mza_4981606330279343423.png/100x100bb.jpg)
Leveraging Technology in Retail with Jenna Flateman Posner, Chief Digital Officer of SNIPES
Up Next In Commerce
English - September 27, 2022 07:00 - 48 minutes - 45.2 MBMarketing Business Entrepreneurship commerce building a company ceo chief digital officer entrepreneurship online marketing starting a business digital commerce e-commerce founder Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Can a tech career lead to success in retail? Jenna Flateman Posner, a former professional rugby athlete, is a tech expert turned retailer who is now the Chief Digital Officer of SNIPES, a successful sneaker and streetwear company. Tune in to hear her unique perspective on how to win by utilizing technology in retail.
Tune in to learn about:
Jenna’s experience as a rugby player (2:15)What Jenna describes as SNIPES’ “hype selling” model (11:30)About Jenna’s journey from tech to retail (15:00)How tech investments add incremental value to SNIPES (27:48)Mentions:
Brigitte Cooperman, COO of Snipes Jimmy Jazz“Five Dysfunctions of a Team” (Book by Patrick Lencioni)"My Life in Full: Work, Family, and Our Future" (Book by Indra Nooyi)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce
Mission.org is a media studio producing content for world-class clients. Learn more at