Innovating in Niche Spaces

Up Next In Commerce

English - November 17, 2022 08:00 - 35 minutes - 33.4 MB
Marketing Business Entrepreneurship commerce building a company ceo chief digital officer entrepreneurship online marketing starting a business digital commerce e-commerce founder Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: The “E-commerce Everywhere” Vision With Derek Correia, President of ReserveBar

Next Episode: Ethical and Effective Use of AI

What are the benefits of having a passion project for a career? Rob Bossen, CEO of Grey Duck, shares that his passion for stand-up paddleboarding allows him to innovate within the niche spaces of outdoor water activities to bring solutions to consumers. Tune in to hear more about Rob’s transition from finance to outdoor water activities and what his experiences have taught him throughout his journey.

Tune in to learn:

About Grey Duck’s stand-up paddle board innovation (08:40)How Grey Duck sells direct to consumers (13:25)About the growing trend for inflatable products (16:00)Why the used product market is on the rise (28:00)

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